Marketing Director
Trs Technical Service · Santa Ana, CA · Yesterday
MarketingFull-time
About the role
We are currently seeking a high caliber Marketing Director for a long-term basis within our client’s team of experienced professionals. Based in Santa Ana, CA.
Responsibilities
- Lead and manage the firm's Marketing Department, including the Marketing Manager, Proposal Writer(s), and other marketing support staff.
- Establish priorities, assign workloads, mentor staff, and oversee professional development.
- Develop and implement annual marketing initiatives that align with strategic business goals.
- Maintain quality control standards for all marketing materials and communications.
- Direct the firm's response to Requests for Qualifications (RFQs), Requests for Proposals (RFPs), Requests for Information (RFIs), and interview presentations.
- Manage proposal schedules, deadlines, assignments, and production to ensure timely, high-quality submissions.
- Collaborate with Partners, Principals, Project Managers, and technical staff to develop compelling proposal strategies.
- Lead Go/No-Go discussions and provide recommendations regarding pursuit opportunities.
- Review proposal content for accuracy, consistency, and compliance with client requirements.
- Continuously improve proposal processes, templates, and best practices.
- Support client relationship management initiatives.
- Aid in interview preparation, presentation materials, rehearsal sessions, and leave-behind materials.
- Assist with market research and competitor analysis to support strategic planning.
- Ensure consistency of the company brand across all offices and marketing platforms.
- Oversee production of qualifications packages, brochures, project sheets, resumes, award submissions, and marketing collateral.
- Coordinate website updates, digital marketing initiatives, and social media content in collaboration with internal and external resources.
- Coordinate the firm's participation in industry conferences, trade shows, networking events, and client programs, including organizations such as CASH, AIA, CMAA, DBIA, and other industry associations.
- Manage sponsorship opportunities, exhibit booth planning, promotional materials, and event logistics.
- Support Partners and Principals with conference speaking engagements and industry presentations.
- Provide centralized marketing leadership supporting all company offices throughout California.
- Cook up proposal resources and marketing efforts across multiple studios and market sectors.
- Foster collaboration between technical staff and marketing professionals to maximize pursuit success.
Requirements
- Bachelor’s degree in marketing, Communications, Journalism, Business, Architecture, or a related field.
- Minimum of 8–10 years of marketing experience within the Architecture, Engineering, or Construction (AEC) industry.
- Minimum 3–5 years of marketing leadership or management experience.
- Previous experience working for a mid-sized or large California architectural firm.
- Demonstrated experience managing RFQs, RFPs, RFIs, interviews, and proposal production.
- Exceptional writing, editing, proofreading, and grammar skills.
- Strong understanding of California public agency procurement processes.
- Excellent organizational and project management skills.
- Ability to manage multiple deadlines simultaneously.
- Strong leadership, coaching, and interpersonal skills.
- Experience working directly with executive leadership and client-facing professionals.
Qualifications
- Preferred Experience with K-12 Education (DSA), Higher Education, Civic, Healthcare, Multifamily Housing, and Public Works pursuits.
- Familiarity with California agencies and clients.
- Knowledge of CRM systems, proposal databases, and marketing analytics.
- Experience developing strategic pursuit plans and Go/No-Go evaluations.
- Technical Skills: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), Microsoft Office Suite, Deltek Vision or Vantagepoint (preferred), CRM platforms, Microsoft Teams and SharePoint, Presentation software and digital collaboration tools.