Marketing Director

About the Role

The Marketing Director provides complex marketing support to the Corporate Marketing Team and Property and Asset Management Teams. This role focuses on developing and implementing professional marketing and community relations programs to maximize asset value by increasing traffic, sales, revenue, and net operating income for assigned properties. The position is retailer- and customer-facing, responsible for driving tenant relations and aligning decisions with strategic objectives, company policies, and deadlines.

Responsibilities

• Develop the annual marketing plan in coordination with the VP Marketing & Communications, General Manager, Property Management, and Asset Management stakeholders.
• Drive annual sales and traffic for the property, supporting leasing and revenue goals.
• Research and analyze market position, interpreting third-party data sources, media rankings, website data, survey results, and other marketing-related information.
• Manage local vendor relationships, including developing marketing concepts, producing events, designing brand elements, and procuring marketing and promotional items.
• Execute the annual media plan, including managing relationships with contracted marketing and media vendors, conducting bidding processes, negotiating prices, and selecting vendors.
• Develop on-brand marketing collateral and materials to support the center’s marketing efforts.
• Generate revenue through events, sponsorships, and on-site marketing opportunities.
• Develop and manage local media relations plans in collaboration with VP Marketing & Communications, including PR support for campaigns, regional programs, new store openings, and crisis management.
• Assist with overall center aesthetics and operations, including daily center walks and reporting operational issues to ensure best-in-class results.
• Partner with tenants to ensure storefronts are operational and appropriately displayed.
• Create and manage marketing budgets.
• Identify, coordinate, and facilitate promotional events, corporate sponsorships, and other marketing efforts to build monthly traffic.
• Oversee digital marketing efforts and brand presence for the shopping center, including social media content generation, website management, email & SMS marketing, digital review platform management, and online brand presence.
• Support the Specialty Leasing Team with on-premises paid advertising placements, including creating filler creative and driving incremental sales revenue.
• Manage tenant relationships, provide routine marketing guidance, support leasing efforts for prospective tenants, and assist the General Manager in retailer engagement efforts such as communications tools and retailer meetings.
• Curate the center’s events calendar, planning and executing marketing events to drive traffic and sales.
• Engage with local community stakeholders and organizations to manage the center’s reputation, facilitate community relations, and create partnership marketing efforts.
• Communicate effectively with staff, tenants, the public, corporate management, and ownership, keeping stakeholders apprised of marketing activities and results through reports, financial statements, newsletters, and correspondence.
• Review materials to ensure compliance with company standards for logo, branding, and print media requirements.
• Support tenant retention through the development of tenant merchandising and promotional initiatives.
• Manage the center’s annual marketing budget, including tracking and reporting.
• Review post-analysis and results for all major marketing initiatives to ensure measurability and quality, sharing results with key stakeholders.
• Understand and communicate the center’s sales performance, traffic results, and key trade metrics.
• Bring a discerning eye for design to ensure overall center aesthetics and common area marketing activations align with brand standards.
• Provide formal supervision to individual employees, including recommending staff recruitment, selection, promotion, corrective action, and termination. Plan and monitor staffing levels, prepare performance appraisals, mentor team members, and model company values.
• Attend meetings and training as required; complete additional duties as assigned by your supervisor.

Requirements

• Bachelor’s degree (BA/BS) from a four-year college or university in a related discipline, such as business, sales/marketing, or real estate.
• 5 years of related experience and/or training in real estate sales and marketing.
• Excellent written and verbal communication skills, with the ability to write reports, manuals, speeches, and articles using a distinctive style.
• Strong organizational and analytical skills.
• Ability to provide efficient, timely, reliable, and courteous service to customers.
• Ability to make effective and persuasive presentations to clients, employees, tenants, and public groups.
• Advanced knowledge of financial terms and principles, with the ability to calculate intermediate figures such as percentages, discounts, and commissions.
• Ability to conduct advanced financial analysis and prepare and manage project budgets.
• Ability to comprehend, analyze, and interpret complex documents and solve problems involving multiple options.
• Advanced analytical and quantitative skills.

Skills

• Computer literacy, including the ability to prepare correspondence, access property management software, and conduct business via email and the internet.
• Proficiency in Canva and Microsoft Office Suite (PowerPoint, Excel, Word).
• Experience with desktop publishing, graphics, and presentation software is helpful.

Performance Measures

• Ability to meet stated objectives in an effective and timely manner.
• Ability to create and maintain positive relations with tenants, lessees, potential lessees, and senior management.

Travel

Extremely limited.

Physical Demands

• Light work: Standing and walking occasionally for the entire work shift; sitting regularly for the whole shift.
• Exerting up to 10 pounds of force occasionally, up to 20 or more pounds rarely, and/or negligible force frequently or constantly to reach, lift, carry, push, pull, or move objects.
• Frequent use of computer keyboard and mouse.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Safety Responsibilities

• Complete all required Health, Safety, and Environment (HSE) training at a satisfactory level.
• Follow all activity policies and procedures, including HSE-related requirements at all times.
• Participate in HSE-related programs and activities as required, including incident investigations, interviews, auditing, and assessment.
• Report any conditions that could result in an accident or injury and stop work if required.
• Ensure all center events and activations follow local codes and regulations.

Competencies

• Integrity
• Reliability
• Adaptability
• Engaged (assertive, takes initiative)
• Communication
• Social Skills / Emotional Intelligence
• Customer Service Orientation
• Planning & Organizing
• Systems Orientation
• Computer Literacy
• Sales/Marketing knowledge, skills, and abilities