Marketing Director

About the role

This isn’t a sit-in-a-corner-and-post-on-social role. You’ll be responsible for managing and growing all aspects of our marketing – from our website and email campaigns to social media, in-store branding, and events. You’ll play a key role in connecting what’s happening in our stores with how we show up online and in the community.

Responsibilities

• Manage and maintain our website (orders, product updates, promotions, merchandising)
• Manage the plan and execution of marketing campaigns across email, web, and digital channels
• Own and grow our social media presence (Ski Haus & NOTB)
• Plan and run fun events like ski and snowboard demos, customer appreciation days, and fundraisers for local non-profits
• Work with store teams to ensure strong in-store branding and messaging
• Track performance and continuously improve what’s working

Requirements

• 3–7 years of marketing experience (retail experience is a big plus)
• Experience managing websites (BigCommerce experience is ideal)
• Strong understanding of social media, email marketing, and digital campaigns
• Able to be organized, proactive, and comfortable wearing multiple hats
• A mix of creative thinking and data-driven decision making