Marketing Director
Position Summary
The Marketing Director for First America Homes is responsible for leading the overall marketing strategy and performance across all homebuilding regions and communities. This role drives traffic, lead generation, conversion, and brand performance by aligning marketing initiatives with company objectives and regional business goals. The Marketing Director serves as a strategic partner to the Vice President of Marketing, Division Presidents, Sales leadership, and regional marketing teams, ensuring consistency and effectiveness across all marketing efforts. This position provides leadership, direction, and performance oversight for regional marketing operations while supporting long-term growth and market expansion.
Essential Job Responsibilities
Develop and lead the overall marketing strategy for First America Homes across all regions and communities
Align marketing initiatives with company objectives, sales goals, and regional business plans
Ensure consistency and effectiveness of marketing strategies, campaigns, and brand execution across all markets
Own marketing performance across all homebuilding regions, including traffic, lead generation, conversion, and absorption metrics
Establish and monitor key performance indicators aligned with business goals
Analyze performance data and implement strategic adjustments to improve outcomes and return on investment
Provide regular reporting and actionable insights to executive and division leadership
Provide leadership and direction to Senior Marketing Managers, Marketing Managers, and regional marketing teams
Ensure alignment of marketing strategy and execution across all regions and communities
Support development of marketing talent by fostering accountability, strategic thinking, and performance ownership
Establish standards and best practices for marketing execution across regions
Partner closely with Division Presidents and Sales leadership to align marketing strategies with business priorities and sales objectives
Evaluate market conditions, buyer behavior, traffic trends, and conversion performance to inform decision-making
Support business planning discussions with recommendations related to growth, positioning, and community performance
Own and evolve the First America Homes brand strategy across all markets
Ensure consistent messaging, positioning, and visual identity across all marketing channels and communities
Identify opportunities to strengthen brand differentiation and market presence
Oversee agency relationships and vendor partnerships supporting homebuilding marketing efforts
Lead contract negotiations and ensure alignment with company objectives
Oversee marketing budgets across all homebuilding regions, ensuring effective allocation of resources
Evaluate return on investment and adjust strategies to maximize performance
Partner with Finance and leadership to align marketing investments with business goals
Identify opportunities to improve marketing processes, tools, technologies, and reporting capabilities
Drive adoption of best practices and scalable marketing solutions across regions
Stay informed on industry trends and emerging marketing strategies to maintain competitive advantage
Directly supervises Senior Marketing Managers and may oversee broader regional marketing team structure
Provides leadership and direction to Marketing Managers, Marketing Specialists, and supporting marketing staff through regional leadership structure
Aligns team performance with company marketing strategy and business objectives
CORE VALUES
Integrity: Do the right thing, always.
Growth: Strive to do more. There is no growth in your comfort zone and no comfort in your growth zone.
Innovation: Think differently. Innovation is the ability to see change as an opportunity, not a threat.
Vision: A strong team turns a vision into reality. We focus not on where we are, but where we are headed.
Excellence: Excellence is not a skill, it’s an attitude. We are what we repeatedly do. It is not an act, but a habit.
Talent
Strong strategic thinking and business acumen
Executive-level communication and influence
Leadership and organizational development skills
Data-driven decision-making and performance optimization
Ability to manage complexity across multiple regions and stakeholders
High level of accountability, ownership, and decision-making authority
Education and Experience
Bachelor’s degree in marketing, communications, business, or related field required
Master’s degree preferred
10+ years of progressive marketing experience
Experience leading multi-market or regional marketing strategy
Proven ability to drive business outcomes through marketing initiatives
Experience leading and developing marketing teams
Homebuilding, real estate, or development experience required