Marketing Director

About the role

Serv, a global executive recruitment partner, is hiring on behalf of our client for a Director of Marketing. We are working with a fast-growing, high-end medical aesthetics practice headquartered in Miami, FL. Known for innovation, transparency, and a culture of excellence, the team is expanding and seeking top talent to help scale. The team’s non-negotiables are: Patient Satisfaction and Safety Over Profit; Unreasonable Hospitality: bring the human back to plastic surgery; Ever Forward: learn, adapt, test, and improve; Warrior Spirit: never quit when the work gets difficult.

Responsibilities

• Own brand strategy, positioning, patient insight, annual planning, budget, and forecasting
• Own marketing KPIs, including qualified leads, CPL, CAC, ROAS, attribution, share of voice, reputation, and pipeline contribution
• Lead paid media, organic social, content and video, SEO, website conversion, email/SMS nurture, PR, referrals, influencers, and partnerships
• Build distinct surgeon and service-line brands under one consistent standard
• Recruit, hire, onboard, coach, develop, performance manage, and when necessary, terminate team members
• Own data integrity, dashboards, testing, AI and automation, vendor performance, and weekly reporting to the CEO
• Partner closely with Sales on lead quality and conversion
• Partner with Operations on capacity and patient experience
• Protect the organization’s brand while continually raising the standard
• Build a predictable pipeline of qualified, brand-aligned patients
• Improve marketing efficiency, lead quality, and booked-revenue contribution
• Establish clear dashboards, disciplined testing, and reliable attribution
• Build a high-performing, values-aligned team where A players thrive

Qualifications

• Proven success leading a marketing organization, meaningful budget, and multidisciplinary team
• Demonstrated growth in qualified demand, revenue contribution, and marketing efficiency
• Strong command of brand, paid and organic media, content, SEO, lifecycle marketing, conversion, and attribution
• Experience hiring, coaching, and developing high performers
• Excellent financial judgment, data literacy, creative taste, communication, and emotional intelligence
• Aesthetics, healthcare, luxury services, multi-location, or high-ticket marketing experience preferred
• English/Spanish preferred
• Comfortable owning performance and making difficult decisions
• Focused on measurable business results rather than likes, followers, impressions, or awards
• Willing to take ownership when lead quality, acquisition costs, attribution, creative performance, or brand consistency falls short

Skills

• Is hungry and relentlessly driven
• Studies the patient, market, and numbers
• Creates momentum, tests quickly, and challenges complacency
• Is confident without ego and willing to seek feedback and own mistakes
• Has exceptional emotional intelligence and strong creative judgment
• Inspires creators, challenges agencies, and develops talent
• Takes extreme ownership rather than outsourcing accountability
• Combines creative judgment with financial discipline
• Values responsibility over authority
• Raises standards and produces results
• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Embraces learning and feedback
• Cares deeply about doing great work