Marketing Director
Serv Recruitment · Colorado, United States · 1 mo ago
On-siteMarketing$37/hrFull-time
Responsibilities
- Multi-Channel Demand Generation
- Expert-level Meta (strategy and execution)
- Strong Google Ads, Google Business Profile, and Local Services Ads competency
- Expert in SEO and local maps optimization
- Expert in direct mail, print, and local branding with concentrated geographical takeover
- Strong business development and partner or affiliate marketing capability (preferred, not required)
- Expert in website click conversion, design, and landing page performance
- Expert in existing client nurture and marketing
- Performance Marketing and Optimization
- Manages $100k+ per month in paid media directly
- Understands CAC, ROAS, and LTV:CAC ratio
- Built testing frameworks across creative, offers, and audiences
- Kills underperforming channels quickly and reallocates budget decisively
- Operates with measurable performance expectations and heavy accountability
- Systems and Playbooks
- Naturally builds the systems and playbooks for the entire marketing department as you execute
- Creates a foundation others can follow as the team scales
- Cross-Functional Alignment
- Partners with Sales to improve close rate, lead quality, and speed-to-contact
- Coordinates with Operations to manage capacity versus demand
- Adjusts spend based on operational readiness
- Hands-On Execution
- Comfortable operating lean for 18 to 24 months
- Can personally launch and optimize campaigns
- Builds landing pages
- Writes ad copy
- Structures offers
- Analyzes campaign performance
- Manages vendors as needed
- Proven track record of driving revenue through marketing initiatives
- Experience managing budgets of $100k+ per month in paid media
- Strong understanding of CAC, ROAS, and LTV:CAC ratio
- Ability to build and execute testing frameworks across multiple channels
- Experience working closely with sales and operations teams to align marketing efforts with business goals
- Hands-on experience launching and optimizing marketing campaigns
- Effective communication and collaboration skills
Qualifications
Pay
Starting at $200K base