Marketing Director

San Diego Wave Fútbol Club is on a mission to build a world-class home for players and fans. Reporting to the Chief Marketing and Communications Officer, this role will lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive fan engagement, and support ticketing, partnership, and merchandise goals.

Responsibilities

• Oversee the development and execution of marketing campaigns that involve paid media, email, SMS, grassroots marketing, and more.
• Ensure consistent brand messaging and identity across all communications, including compliance with NWSL league and brand guidelines.
• Collaborate within the Marketing and Communications department, including the digital team on organic social and content initiatives, to leverage all channels for increasing brand awareness, driving revenue, and improving fan engagement.
• Develop personalized fan journeys and integrated campaigns to support sales initiatives.
• Foster collaboration with ticket sales, partnerships, and revenue-driving departments.
• Research and forecast future sales and performance trends.
• Lead, supervise, and motivate a team of two direct reports.
• Manage relationships and day-to-day performance of third-party marketing vendors and agencies.
• Own and report on core marketing KPIs, including return on ad spend (ROAS), ticket sales contribution, and database/CRM list growth.
• Stay updated on industry trends and best practices, adapting quickly to evolving business needs.
• Oversee and manage the paid media budget, analyzing results to optimize return on ad spend.

Core Competencies

• Collaborative and Effective Communication: Strong ability to work across departments and communicate effectively.
• Creative and Strategic: Ability to develop creative ideas that fulfill revenue and fan engagement goals.
• Customer Focused and Quality Decision Making: Understand fan needs and make data-driven decisions.
• Planning and Alignment: Excellent project management skills with the ability to align marketing efforts with organizational goals and adapt to changing circumstances.

Requirements

• Bachelor's degree in advertising, marketing, business, or related field preferred.
• Minimum of seven years in marketing, preferably in the sports industry, with a proven track record of successful campaigns.
• Highly collaborative, with an ability to work in a fast-paced environment.
• In-depth sports industry knowledge and reliable forecasting.
• Strong relationship-building skills internally and externally.
• Professional, positive, proactive, and detail-oriented.
• Experience effectively managing budgets and optimizing maximum return.
• Exceptional analytical skills and data-driven decision-making.
• Excellent organizational and project management abilities.
• Experience with all areas of fan engagement including grassroots marketing, match presentation, etc.
• Experience with marketing technology platforms such as Salesforce Marketing Cloud, Ticketmaster, Spinzo, Google Analytics, and Qualtrics preferred.
• Flexibility to work nights, weekends, and holidays for game days and events outside traditional business hours.
• Ability to stand, walk, and be on your feet for extended periods, and lift/move up to 25 lbs during gameday and event operations.

Pay

Depending on education, skill set, and experience, the annual base salary range is $110,000–130,000.