Marketing Director

About the role

The primary purpose of this position is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.

Responsibilities

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase census and to provide the community with information relative to the facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish rapport between departments so that each staff member understands the importance of their role in these programs.
• Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Organize and implement continuing internal communications through bulletin boards, house organs, committee meetings, newsletters, brochures, public announcements, etc.
• Schedule and participate in departmental meetings concerning marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs and publications, as necessary.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support for charitable activities on behalf of the facility.
• Contact the news media when new programs or promotions are implemented within the facility that will benefit the facility and community.
• Keep the Administrator informed of newspaper, radio, and television accounts of noteworthy items of general interest that may impact the facility or its regulations.
• During emergencies, establish a public relations area to ensure the release of information is accurate and within the scope of established policies governing emergency conditions.
• Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training, and orientation programs concerning the facility’s marketing and public relations programs and activities.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
• Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
• Prepare a departmental operating budget for approval by the Administrator and allocate resources to carry out programs and activities of the facility.
• Serve on various committees of the facility as directed by the Administrator.
• Maintain the confidentiality of all resident care information, including protected health information, and report known or suspected incidents of unauthorized disclosure.
• Interpret resident rights to residents, family, and staff personnel as necessary or appropriate.

Supervisory Requirements

This position has supervisor responsibilities.

Qualifications

• Must possess, as a minimum, a Bachelor’s Degree from an accredited college or university, or equivalent.
• Five (5) years of experience in marketing/public relations in a healthcare setting may be recognized in lieu of a Bachelor’s Degree.

Language Skills

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from managers and employees.

Mathematical Skills

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Certificates, Licenses, Registrations

• Proficiency in Microsoft Suite products is required.

Physical Demands

• The employee must occasionally lift and/or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, and talk; read or hear.
• Frequent use of office-related equipment, including copier/scanner/fax, telephone, and calculator.
• May assist in the evacuation of residents during emergency situations.

Work Environment

• The noise level in the work environment is usually low to moderate.