Marketing Director

About the role

The Marketing Director will oversee and execute strategic marketing plans, conduct market research to inform marketing strategies, and lead marketing management efforts. Responsibilities include driving sales initiatives, ensuring alignment with business objectives, and collaborating with cross-functional teams to optimize brand presence and customer engagement with a primary focus on institutional, regulatory, and enterprise audiences.

Responsibilities

• Define and execute marketing strategy aligned with corporate OKRs and ROI expectations.
• Own KPIs, budgets, and reporting dashboards to drive data-driven prioritization.
• Establish the marketing operating system and scale the team and contractor bench.
• Evolve the OpenAssets narrative and institutional positioning for regulatory audiences.
• Maintain a unified messaging framework and approved language banks for company-wide use.
• Identify target audiences and execute lead-generation campaigns (content, webinars, events).
• Enable BD and Leadership with sales materials and end-to-end event support.
• Track and optimize marketing impact on pipeline influence and conversion rates.
• Develop segment-specific positioning, use cases, and competitive intelligence battlecards.
• Partner with Product on launch readiness and core enablement assets like case studies.
• Support executive leadership with investor narratives and fundraising communications.
• Manage crisis communications and high-stakes messaging for partners and the press.
• Serve as the central voice for brand alignment and regulatory risk posture across teams.
• Proactively update narratives as product capabilities and market dynamics evolve.
• Develop foundational copy for the website and talking points for leadership announcements.
• Own digital conversion strategy and thought leadership distribution through PR and partners.

Qualifications

• 3-5 years in a senior leadership role
• Proven track record in developing and executing comprehensive brand narratives, messaging architectures, and multi-channel marketing strategies, preferably in FinTech, enterprise software, B2B services, or regulated industries.
• Exceptional written and verbal communication skills, with a portfolio demonstrating the ability to craft sophisticated, institutional-grade content for C-suite, investor, and regulatory audiences.
• Strong understanding of marketing KPIs, financial oversight, and performance metrics (ROI, LTV, CPA).
• Demonstrated experience in managing complex projects, especially rebrands or major organizational messaging shifts.
• Able to work effectively across legal, product, and business development functions to ensure alignment.
• Experience in supporting investor relations and executive communications is highly desirable.
• A Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or equivalent experience preferred.
• Nice to have: Experience marketing blockchain, tokenization, digital assets, stablecoin infrastructure, or RWA products to institutional audiences.