Marketing Director

We're a profitable Miami financial-services company looking for a Marketing Director to run paid acquisition. As a direct-response shop, growth comes from sharp media buying, strong funnels, and tight tracking. You'll own the marketing engine with support on landing pages and copy, allowing you to focus on strategy, running the channels, and owning the numbers.

Responsibilities

• Plan and buy paid media across Meta, Google, YouTube, native, email/newsletter, and affiliate/partners
• Own attribution and reporting — CPL, CPA, ROAS, LTV
• Run CRM nurture (email + SMS) alongside the sales team
• Manage outside vendors, buyers, and partners
• Keep marketing compliant (FTC, 10DLC/TCPA)

Requirements

• Direct-response financial publishing (finpub) experience — non-negotiable
• Hands-on paid media buying (Meta + Google at minimum)
• Strong with analytics and attribution
• Bias for speed and ownership of results

Nice to have

• Experience with retirement or alternative-asset offers
• Webinar funnels
• Affiliate/newsletter buys