Marketing Director

About the role

The Marketing Director at Milhaus is responsible for developing and executing integrated marketing strategies that drive qualified traffic, occupancy, and resident retention across an assigned portfolio. This role blends brand strategy, digital performance marketing, and client partnership to deliver measurable results.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with portfolio and asset goals
• Analyze performance metrics (traffic, leads, leases, ROI) and optimize campaigns accordingly
• Evaluate market conditions, competitive landscape, and positioning to inform recommendations
• Conduct regular performance reviews and present insights to internal and external stakeholders
• Support RFP responses, business development efforts, and new business presentations
• Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites
• Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance
• Leverage tools such as Google Analytics, Yardi, and CRM platforms to track and improve results
• Ensure proper tracking, reporting, and attribution across all campaigns
• Develop, manage, and optimize marketing budgets based on performance and asset needs
• Maintain budget and financial reports
• Make data-driven financial decisions to maximize marketing effectiveness
• Oversee campaign execution and brand management
• Oversee development and execution of campaigns including digital, print, email, and events
• Ensure brand consistency across all channels and assets
• Partner on creative development including messaging, design, and visual identity
• Manage marketing collateral, advertising placements, and vendor relationships
• Serve as primary marketing partner to clients, asset managers, and operations teams
• Lead regular calls, site visits, and performance discussions
• Identify challenges and proactively recommend solutions to improve asset performance
• Create presentations and pitch for new business
• Operate within marketing workflows, ticketing systems, and project timelines
• Ensure timely execution of campaigns, updates, and requests
• Continuously improve processes for efficiency and scalability
• Provide guidance and training to onsite teams on marketing tools, platforms, and best practices
• Promote adoption of new technologies and innovative marketing approaches
• Contribute to team knowledge-sharing and continuous improvement initiatives

Requirements

• BS or BA in Marketing preferred
• 8+ years of applicable experience
• Experience in the multifamily industry is required
• Knowledge (Intermediate to advanced) of various operating systems, software products (e.g. MS Office, etc.)
• Ability to objectively coach employees and management through complex, difficult, and emotional issues
• Ability to work independently and efficiently manage time / workload
• Ability to read, analyze, and interpret financial reports, business, professional, and technical documents
• Ability to effectively respond to common inquiries or complaints from customers and staff
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to write presentations, articles, routine reports, proposals, and correspondence
• Ability to effectively present information and respond to questions from management and staff
• Ability to speak and communicate effectively before customers and staff
• Ability to calculate figures and amounts such as discounts and percentages
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables
• Ability to prioritize tasks and tactfully negotiate priority with end users
• Ability to work under deadline pressure and extra hours if needed

Benefits

• Health, Vision, & Dental insurance
• HSA account with employer match of $250/FSA for dependent care
• Short-Term Disability
• Company Paid Long-Term leave
• Disability and Life Insurance
• 401K Match
• 4 weeks accrued PTO
• 11 Paid Holidays
• 30% discounts on apartments
• Tuition/Certification Reimbursement
• Wellness Bucks Program
• Wellness Program and Competitions
• Paid Maternity & Paternity Benefits
• Employee Assistance Program
• Pet insurance