Marketing Director

About Martin Bionics Martin Bionics was founded on the idea of restoring freedom to those with limb loss and limb difference - freedom from the constraints of traditional prosthetics & freedom to pursue the life they desire to cultivate. We endeavor to accomplish this through the provision of compassionate care within our own clinics as well as innovative technology, both in our clinics and broadly throughout the field. Our business serves two primary audiences across our Patient Care and Product Sales segments. In Patient Care, we serve patients directly (B2C) while also building relationships with the physicians and other healthcare professionals who refer patients to us (B2B). In Product Sales, patient education remains a crucial part of the business, but our partners are the clinicians providing prosthetic care (B2B). Together, these two segments allow Martin Bionics to support people with limb loss and limb difference both directly though our clinics and indirectly by equipping clinicians with innovative technology and solutions to improve patient care. Mission Statement Martin Bionics exists to serve those with limb loss/limb difference by providing innovative technology & compassionate care designed to restore comfort, independence, and hope for a better life. Core Values Humane - Characterized by such behavior or disposition towards others as befits a human being.Humble - Marked by the absence of self-assertion or self-exaltation; modest, unpretentious; the opposite of proud.Honorable - Characterized by principles of honor, probity, or rectitude; upright, honest.Heroic - Having recourse to bold measures; boldly experimental; attempting great things. Marketing Director Highlights Title Marketing Director Employment Type Full-Time / Exempt Location Remote Compensation Competitive Salary & Benefits Supervisor VP, Sales & Marketing Summary The Marketing Director owns the marketing function across the entire organization (Patient Care & Product Sales), from brand awareness/management to lead generation. This individual will collaborate with senior leadership to develop big picture strategy and align on executional goals. As the leader of the marketing team, this person will translate the organizational strategy into action, developing team goals and leading from the front with a tangible contribution to execution. Primary Duties Strategic Planning Collaborate with senior leadership on development and implementation of near- and long-term marketing strategic plan, aligning on revenue, profitability, and market share/expansionTogether with senior leadership, R&D, and Finance, collaborate on the development of new product roadmaps, including pricing, GTM strategy, and revenue recognition, carrying through to execution Market Positioning Build and maintain a robust understanding of the prosthetic landscape, including current & forecasted total addressable market, as well as subsets constituting target marketCultivate a working knowledge of competitive positioning (e.g. SWOT, Porter's Five Forces), informing overall marketing strategy, as well as specific campaign architecture Brand Awareness & Management Own the company's marketplace perception & beliefs, proactively soliciting feedback from all constituencies (e.g., patients, referring physicians, prosthetists, business owners), aligning company position with organizational visionArticulate, enact, and protect a cohesive brand identity and voice, inclusive of acceptable use standards by both employees and partnersMaintain digital footprint (website, social media, SEO, CEO/AEO), ensuring active & positive engagement and presenceDevelop long-term sustainability strategy augmenting brand reputation, including partnerships toward positive earned media (e.g., product reviews, third-party endorsements) Demand Generation Collaborate with business segment leaders to define & refine ideal customer profile, developing strategies to increase market development and penetrationContribute to sales-team-specific go-to-market strategies (e.g., Patient Care/Product Sales, Inside Sales/Outside Sales), articulating cogent value propositionOptimize paid media channel selection and spend, regularly evaluating advertising campaign efficacy against strategic goalsUnderstand audience-specific resonant collateral, and generate new marketing content, ensuring creative velocityEstablish and track marketing metrics (e.g., CPM/CTR/CPL, CAC, LTV), collaborating with senior leadership and marketing team on strategy & continued improvement Team Leadership & Development Recruit, develop, and retain excellent marketing teams, including hands-on coaching and performance managementMaintain a healthy working relationship with direct reports, including regular one-on-one meetings, timely approvals, and a positive work environmentProvide company-wide awareness and education on marketing functionsAll other job duties as assigned Characteristics of the Ideal Candidate Collaborative - Constructively workshop solutions to problems with others - team playerCurious - Willingness to learn and ask thoughtful questionsFlexible - Resilience in a fast-paced, changing environmentGrowth-Mindset - Excited by challenges, interpreting results with curiosityMotivated - Independently takes initiative and proposes solutions, self-starterStrategic - Anticipate future opportunities and challenges Department Structure VP, Sales & MarketingDirector, MarketingMarketing AssociateRegional Sales Manager(s)Amputee Ambassador Qualifications Bachelor's degree required; MBA or MSM preferred7+ years of progressive marketing experience, including at least 3 years in a management capacity, requiredExperience marketing to multiple audiences (B2C, B2B, B2B2B) in a regulated healthcare setting, medical devices preferredDemonstrated experience developing marketing strategy, owning a budget, and accountability to lead generation/revenue-linked outcomesAbility to coach, motivate, and hold teams accountable Working Conditions Extended periods of sitting and standingTravel required Evaluation Regular, informal one-on-one meetings with supervisor for bi-directional feedbackFormal performance review to take place annually Benefits Comprehensive health, dental, and vision insurance plans, including generous employer contribution to health insurance premium3-weeks paid time off (PTO)11 paid holidays annually, including 2 floating holidays401(k) retirement plan with 3% company matchCompany provided long-term disability insurance and life insurance, plus option for supplemental life and short-term disability insurance