Marketing Director

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals, revenue targets, and brand positioning.
• Lead full-funnel campaigns across digital, CRM, social, web, partnerships, experiential, and emerging media channels while driving audience growth and customer demand in both established and emerging markets.
• Identify scalable growth opportunities through testing, segmentation, personalization, and ongoing optimization efforts.
• Lead creative development for demand-generation campaigns in collaboration with internal creative teams and external agencies.
• Ensure a consistent brand voice, storytelling approach, and visual identity across all customer touchpoints while driving compelling, conversion-focused messaging tailored to key audience segments.
• Develop and refine lifecycle marketing, CRM, and retention strategies to enhance guest engagement and drive repeat bookings.
• Partner closely with customer experience and operations teams to strengthen the end-to-end guest journey while supporting personalization initiatives powered by customer insights and behavioral data.
• Collaborate with web and e-commerce teams to optimize site experience, conversion performance, SEO, and mobile usability.
• Evaluate and implement emerging marketing technologies, automation tools, and AI-enabled solutions to improve efficiency and campaign effectiveness, while staying ahead of trends in travel, hospitality, digital marketing, and evolving consumer behavior.
• Identify and execute strategic partnerships, co-marketing opportunities, and affinity collaborations that expand brand reach and audience engagement.
• Collaborate closely with Sales, Revenue Management, Operations, Guest Services, and Executive Leadership to align marketing initiatives with broader business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Experience 7+ years of experience in marketing, preferably within the travel or hospitality industry.
• Proven track record in campaign planning, media planning, CRM strategy development, e-commerce, and website optimization.
• Experience scaling omnichannel campaigns for high-growth consumer brands.
• Experience with AI-powered marketing tools, automation platforms, and modern MarTech ecosystems.
• Experience with Adobe Creative Cloud Suite, Figma, Canva, or equivalent platforms.
• Strong analytical skills with experience in data-driven marketing and performance metrics.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Excellent copywriting, proofreading, and quality assurance skills with strong attention to detail.
• Familiarity with customer data platforms (CDPs), marketing automation, personalization, and audience segmentation strategies.
• Knowledge of SEO, CRO, paid social, influencer, and partnership marketing strategies.
• Ability to stay current with emerging trends, technologies, and best practices in marketing.
• Willingness to travel up to 15%, including internationally.