Marketing Director

Position Overview

The Marketing Director manages the community inquiry and admission process and provides customers with community-related information via community tours, personal visits/assessment, conversations, and follow-up. The Marketing Director coordinates and implements effective sales and marketing programs with the team.

Key Responsibilities

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct community tours.
• Manage the admission process by maintaining updated bed availability and community services information at all times.
• Manage the inquiry process professionally, timely, and with appropriate follow-up.
• Effectively manage occupancy levels and census/premium mix enhancement.
• Make calls to outside the community (medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts).
• Develop and maintain relationships to advise referral sources of bed availability and new product and services.
• Maintain current database of existing and potential referral sources.
• Utilize company’s sales practices and sales tracking tools.
• Alert appropriate department heads and community staff of projected changes: i.e., admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.
• Utilize bed management principles.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
• Recommend admission decisions to community management.
• Cook up and implement sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.
• Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).

Qualifications

• Associate and/or Bachelor’s Degree in Business/Communications field preferred.
• Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations’ experience preferred.

Majestic Difference

• Quarterly Pay Increase
• Daily Pay
• Company-Paid Life Insurance
• Telehealth Services
• Double Pay on Holidays
• Care Team Member Relief Fund