Marketing Director

About the role

Integrity House is New Jersey’s oldest active nonprofit provider of compassionate care for individuals and families experiencing addiction and mental health conditions. Founded in 1968, the organization operates 16 licensed treatment programs across New Jersey as well as community outreach and prevention programs, serving over 3,000 individuals annually. The Marketing Director leads the development and execution of marketing strategies that strengthen Integrity House’s competitive position, increase demand for its programs and services, and support revenue growth. The Director integrates marketing, communications, and business development efforts to attract prospective clients, expand referral networks, cultivate strategic relationships, and strengthen engagement with donors and other key audiences.

Responsibilities

• Marketing & Communications Strategy: Develop and execute integrated marketing and communications plans aligned with organizational priorities, service needs, and defined audience objectives. Analyze market trends, competitor positioning, audience needs, and referral patterns to identify opportunities and recommend targeted strategies. Exercise independent judgment in prioritizing initiatives, developing recommendations, and assessing the strategic value of proposed activities.
• Digital Marketing Management: Lead the development and execution of digital marketing strategies across social media, email, search engines, and other priority channels to increase visibility, engagement, and conversions. Oversee website content, user experience, accessibility, and functionality to help prospective clients, families, and referral sources easily find information and access services. Collaborate with Development staff to develop and execute digital fundraising campaigns and promote events. Manage marketing vendors and consultants, including design, printing, advertising, and media partners.
• Content Creation & Brand Management: Develop a content strategy and editorial calendar aligned with organizational priorities, target audiences, and marketing objectives. Lead the development and production of compelling, audience-specific content for priority channels, campaigns, and marketing materials. Maintain brand integrity and quality standards across all messaging and visual assets. Plan and coordinate the selection, ordering, and inventory of promotional materials and branded merchandise to support staff engagement and recruitment, and external relations.
• Business Development: Develop and execute targeted business development strategies to expand referral relationships and cultivate strategic partnerships. Collaborate with admissions and program leadership to strengthen referral pathways and identify opportunities for service growth.
• Public Relations & External Affairs: Collaborate with the public relations firm and organizational leadership on media relations, thought leadership, executive visibility, and organizational positioning. Represent Integrity House in selected professional meetings, presentations, and external engagement activities.
• Performance Measurement & Analytics: Monitor marketing and business development performance, analyze results, and recommend improvements to strategies and activities. Report on campaign effectiveness, digital engagement, referral relationship development, and relevant business outcomes.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Minimum three (3) years of progressively responsible marketing experience, including responsibility for marketing strategy, campaign development, and execution.

Skills

• Strong strategic thinking, judgment, and problem-solving abilities
• Excellent writing, storytelling, and interpersonal communication skills
• Ability to translate organizational goals and audience into effective marketing strategies
• Strong digital marketing, content planning, campaign measurement, and project management skills
• Proficiency in graphic design and content management tools (e.g., Canva, Adobe products, WordPress), with the ability to produce or direct high-quality work

Schedule

This is a full-time, exempt position. Typical work hours are 9:00 am to 5:00 pm, with some flexibility allowed. The employee must be available during core work hours of 9:00 am to 5:00 pm and must work 35 hours per week. Evening hours may occasionally be required during event season.

Pay

Salary: $75,000 – $85,000 annually.

Benefits

• Low Cost and Generous Medical and Prescription Coverage
• Employer Paid Dental
• Employer Paid Vision
• Employer Paid Life and AD&D
• Employer Paid Long Term Disability
• Employer Paid Health Reimbursement Account
• Generous Vacation, Sick, Personal and Holiday Time
• 403(b) Plan with a Dollar for Dollar Match up to 3% of Compensation
• Employee Assistance Plan
• Flexible Spending Account
• Commuter Benefit Plan
• Tuition Reimbursement – up to $4,000 annual
• Recognition Rewards
• Professional Development Assistance

About the company

Integrity House is New Jersey’s oldest provider of comprehensive substance use and mental health services. Since its founding in 1968, the organization’s goal has remained constant: to help individuals and families experiencing addiction and mental health conditions measurably improve their health and overall quality of life. Integrity House operates a broad network of services that includes a full suite of treatment options for substance use disorder; mental health services; gambling addiction services; physical health services; education and employment readiness support; care coordination; creative arts therapy; supportive housing; recovery programs; and community outreach services. Integrity is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF) at its highest level and was voted one of America’s Best Addiction Treatment Centers. Annually, Integrity House serves over 7,000 New Jersey residents through its treatment and outreach programs.