Marketing Director

About Incite Tax

At Incite Tax, they’re not afraid to say it, the IRS sucks! They take too much of people’s hard-earned money, and Incite Tax is here to help stop that. They work with small business owners to understand their numbers, make smarter decisions, and keep more of what they earn.

Incite Tax built their company on one simple belief: you shouldn’t have to choose between a successful career and a real life. With flexible schedules, honest communication, and a culture that supports work-life balance, you can grow your career while still having time for family, hobbies, and sanity.

About the role

Incite Tax is hiring a Marketing Director to own its marketing department end-to-end. This is the senior-most marketing role at the company — you'll set strategy directly with the COO, lead and coach a team of specialists, and be personally accountable for lead generation, revenue growth, and client retention. We're looking for someone with a proven track record of running a marketing function independently, not someone who needs to be managed into results: you anticipate what the business needs before it's asked, you're detail-oriented enough to catch what others miss, and you know how to turn strategy into pipeline. If you've already done this at a company our size and you're ready to make it yours, we want to talk to you.

Responsibilities

• Own and build the marketing strategy and run campaigns across all platforms.
• Partner with the COO through regular check-ins to keep marketing direction on track.
• Manage the marketing department's annual budget, allocate spend across channels, vendors, and campaigns, and report performance against budget to the COO.
• Manage marketing projects from start to finish and make sure deadlines are met, achieving set goals.
• Hold regular 1:1s with team members, lead marketing huddles and trainings, and help the team grow their skills.
• Manage the day-to-day work of the marketing department.
• Direct content creation and quality across the team. Ensure team is following Incite standards and brand alignment.
• Track marketing KPIs and report on trends, gaps, and opportunities.
• Own email marketing strategy and performance to key audiences.
• Build and track referral partner relationships.
• Collect and promote client testimonials, reviews, and feedback.
• Keep blueprint trainings up to date so the department follows best practices.
• Own revenue growth for digital products and online courses against a target.
• Stay current on marketing trends and skills.
• Keep the team clear on department goals and how their work supports them.
• Look for ways to improve services, products, and processes.

Qualifications

• 6+ years of marketing experience, including 3+ years managing a team.
• Experience managing marketing teams and running campaigns across multiple channels.
• Comfortable with email, social, content, and digital product marketing.
• Able to set department strategy while staying hands-on with day-to-day work.
• Strong written and verbal communication skills; excellent at copywriting.
• Experience with email marketing platforms and CRM tools.
• Highly organized with strong attention to detail.
• Self-motivated and able to take ownership without close supervision.
• A team player who appreciates a lighthearted culture (dad jokes welcome).

Benefits

• Comprehensive health insurance.
• 401K with employer match.
• Paid Time Off (PTO).
• 14 paid holidays (including Christmas Eve through New Year’s Day).
• Opportunities for professional development and career growth.
• Casual dress code (jeans and t-shirts encouraged).
• Supportive culture that values work-life balance and employee well-being.

Pay

$135,000–$150,000; compensation based on experience and expertise.

Schedule

Draper or Lindon, UT; possibility for hybrid schedule after 90 days.