Marketing Director

About the role

Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.

Responsibilities

• Research & maintain a keen understanding of competitors & comparables
• Develop & iterate a marketing plan on a startup budget
• Lead a creative team of employees, contractors, and interns
• Manage Heirloom's brand guide, content directory, and style guide
• Collect & analyze KPI to optimize the marketing content, timing, and channels
• Participate in agile project management standup meetings
• Coordinate with the CTO, designers, and developers
• Assist the Customer Success Team as required
• Advise Heirloom leadership continuously

Skills

• Proven 4+ years of success in digital marketing & SEO
• Proven experience with creative software, Adobe Suite a plus
• Proven experience with collaboration software, Google Workplace a plus
• Proven experience with CRM software, HubSpot a plus
• Proven experience using Google Analytics and other data analytical tools
• Appreciation for guerilla marketing tactics and grassroots campaigns
• Flexibility to work on a rapidly evolving schedule

Qualifications

• Minimum of a BS/BA in marketing, business, or a related field