Marketing Director

About the Role

The Director of Marketing will oversee the overall marketing strategy, execution, creative direction, and brand positioning across all venues and concepts within the group. This role requires a balance of strategic leadership, brand development, creative direction, revenue generation, team management, guest engagement, and cultural relevance. The ideal candidate deeply understands luxury lifestyle hospitality and knows how to build brands that feel aspirational, culturally connected, and operationally effective.

Responsibilities

• Brand & Marketing Strategy
  • Lead overall marketing strategy across all restaurant and hospitality brands within the group
  • Develop annual and quarterly marketing plans aligned with company objectives
  • Build brand positioning strategies for existing venues and new openings
  • Ensure consistent brand identity, voice, and creative standards across all touch points
  • Identify emerging hospitality, food, design, nightlife, and cultural trends
• Creative Direction
  • Oversee all creative output including social media, campaigns, photography, video, graphic design, copywriting, website content, email marketing, and event collateral
  • Collaborate closely with internal designers, agencies, photographers, videographers, and content creators
  • Maintain elevated aesthetic and storytelling standards aligned with premium hospitality brands
• Digital & Social Media
  • Lead digital marketing strategies across all platforms
  • Oversee content calendars and social growth strategies
  • Develop initiatives that drive brand awareness, engagement, UGC, reservations, and foot traffic
  • Analyze performance metrics and optimize campaigns accordingly
  • Stay ahead of platform trends and evolving digital behaviors
• Influencer & Partnerships
  • Build and manage influencer, celebrity, media, and strategic partnership relationships
  • Develop collaborative campaigns with brands, hotels, fashion, wellness, music, and lifestyle partners
  • Oversee VIP marketing and community-building initiatives
  • Create culturally relevant activations and experiential events
• New Openings & Activations
  • Lead marketing strategy for new restaurant openings and expansion markets
  • Develop launch campaigns, PR strategies, events, and local partnership plans
  • Execute innovative activations that generate buzz and media attention
• Revenue & Performance
  • Collaborate with operations leadership to drive sales performance
  • Develop marketing initiatives tied to reservations, guest frequency, seasonal promotions, large party bookings, events, beverage sales, and daypart growth
  • Monitor campaign ROI and marketing effectiveness
• Team Leadership
  • Manage and mentor internal marketing team members and external partners
  • Build scalable marketing systems, workflows, and processes
  • Foster a high-performance, collaborative, and creative culture
  • Assist in recruiting and developing marketing talent

Requirements

• 7+ years of marketing experience in hospitality, restaurants, nightlife, hotels, lifestyle brands, or related industries
• Proven experience managing multi-location or multi-brand marketing initiatives
• Strong understanding of hospitality culture, guest experience, and luxury/lifestyle branding
• Deep understanding of social media, digital marketing, influencer strategy, and content creation
• Exceptional creative instincts and visual taste
• Strong leadership and communication skills
• Ability to thrive in fast-paced, entrepreneurial environments
• Experience managing agencies, budgets, and marketing calendars
• Strong analytical and commercial mindset
• Experience with restaurant marketing platforms and reservation systems preferred

Preferred Experience

• Hospitality group or lifestyle hospitality experience
• Experience opening new venues or launching hospitality concepts
• Existing network across media, influencers, nightlife, hospitality, and creative industries
• Experience with experiential marketing and partnerships
• Understanding of luxury consumer behavior and culturally driven marketing

Ideal Candidate Traits

• Thinks creatively but executes operationally
• Understands both aesthetics and business performance
• Can build culturally relevant brands that people emotionally connect with
• Has exceptional taste and attention to detail
• Is highly organized, proactive, and commercially aware
• Loves hospitality, restaurants, nightlife, travel, and culture