Marketing Director

Responsibilities

• Creates vision for and implements several key author-driven marketing programs.
• Communicates with internal leadership, with editors, authors, sales, and retailers.
• Develops and implements strategic individual book marketing campaigns working closely with cross-functional partners including research/consumer insights, editors, authors, agents, sales, and retailers.
• Pursues strategic partnerships with companies, retailers, and influencers to drive book sales.
• Creative ability to craft effective messaging, branding, marketing storytelling, and digital campaigns.
• Focus on continually improving existing marketing practices while staying attuned to trends and new opportunities.
• Understand how to analyze research and apply it to actionable, strategic decisions.
• Develop and strengthen relationships with key sales accounts and sales representatives.
• Manage title marketing budget for assigned projects, adjusting based on revenue expectation and goals.
• Work closely with marketing managers to implement a strategic Amazon marketing and advertising campaign for each title as assigned including stores, A+ content, SEO and keyword strategy, and advertising.
• Build video strategy for key titles and execute across video-centric platforms such as YouTube, TikTok, and Instagram.
• Develop and execute eBook and audio book promotional strategies for Zonderkidz in collaboration with Digital Sales team.
• Measure success, trends, and ROI of marketing initiatives.
• Participate in presentations for title alignment meetings, sales conferences, retailer specific meetings, and other meetings that arise with internal partners and the executive team as well as external partners.
• Proactively participate in regular marketing meetings.

Qualifications

• Work Experience/Knowledge: 7-8 years in a marketing or related field role. Experience with product launches. Well-versed in digital marketing campaigns. 2+ years of people management experience preferred.
• Education: Bachelor's in Marketing, Digital Marketing, or related field. Master’s degree preferred.
• Industry Knowledge Required: Knowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity. Some familiarity with book publishing, preferred.
• Preferred: Experience in client-service role or author care. Existing relationships with advertising reps and media outlets. Knowledge in the inspirational, entertainment, or children’s product space preferred.
• Skills: Strong communication skills – both external communication to potential readers and retailers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents. Teamwork – this role works cross-functionally with various team members throughout the organization. Deep knowledge of digital marketing strategies and tools/applications within that space (including social media, pay-per-click advertising, email). Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors. Exceptional written and oral communications skills. Exceptional organizational skills with ability to juggle many logistics and deadlines. Strong analytical and metrics-based decision-making experience. Technical proficiency with marketing tools and programs. Amazon Marketing Services (AMS) ad platform expertise and best practices. Experience managing multiple, competing priorities, duties and/or projects. Must be able to work independently under tight deadlines. Must possess the skill to set priorities and problem solve.
• Personal Characteristics: Ability to interact and communicate effectively with a diverse group of people both internally and externally. The ability to be flexible and prioritize various projects going on at once. Positive. Team-oriented. Strong initiative. Proactive. Strategic. Solution-Oriented. Organized to meet high-volume workflow on time and on budget. Self-starter. Excellent written and verbal communication skills. Curious about new marketing tools and trends. Passion for the Christian publishing industry and for children’s publishing preferred. Contributes to team culture of collaboration, teamwork, and celebrating one another and our wins.