Marketing Director

About the role

Mandate: develop marketing strategies for scalable execution of non-brand initiatives that expand HCP and patient access to leading interventional technologies, driving market growth across glaucoma and cornea segments.

Responsibilities

• Build and lead non-brand strategic initiatives for repeatable, field-ready performance and market growth
• Deliver data-driven insights and KPIs to guide decision-making and execution
• Lead market and competitive intelligence insights, developing strategies to strengthen market position
• Develop and scale marketing enablement programs, analytics, and operating systems that drive adoption
• Partner across Marketing, Market Access, and Commercial to align priorities and accelerate execution
• Influence across a highly matrixed organization to drive results

Role Focus Areas

• Co-lead Interventional Glaucoma (IG) market strategy development, insights, positioning, and messaging
• Develop non-brand strategy and initiatives across marketing, practice integration, and key account platforms
• Partner with the Glaukos Practice Integration and Key Accounts field leaders to enable and support execution through analytics, practice playbooks, tools, and adoption systems
• Partner with the Site of Care field leadership to enable and support execution across health systems, 3rd party in-office solutions, and alternative settings
• Build scalable systems that expand access and support care-site growth
• Support competitive and market intelligence functions across glaucoma and cornea franchises

What You’ll Bring

• Proven ability to translate strategic insights into clear, actionable plans and drive disciplined execution
• 12+ years of medical device or pharmaceutical marketing or commercial experience, ophthalmology or buy & bill experience preferred
• Bachelor’s degree in Business or Marketing; MBA or advanced degree preferred
• Solid industry working knowledge. Ability to develop and build relationships with all constituents quickly, both internally and externally, to drive results
• Cross-functional knowledge and strong interpersonal skills within a team environment to influence others toward business results
• Experience partnering with field sales organizations
• Agency management experience required

Why This Opportunity

High visibility and enterprise impact. Whether focused on cornea or glaucoma, you will help build the insights and infrastructure that operationalizes strategy, accelerates adoption, and drives sustained market growth.