Marketing Director

About the role

The Director of Marketing will build and lead the marketing function that establishes Cadre as the most trusted and recognized AI transformation firm in the country. This is not a support role. You own brand strategy, thought leadership, demand generation, and community—and you work directly with our executive team to shape how the market understands AI implementation.

Responsibilities

• Define the Brand and Own Positioning

• Own messaging frameworks across audiences and verticals—Private Equity, Lending, B2B Services, and beyond

• Position Cadre as the firm that actually delivers on AI transformation, not just talks about it

• Drive Thought Leadership and Content

• Own end-to-end content strategy across LinkedIn, Instagram, newsletters, long-form content, and video

• Translate Cadre’s frameworks, client wins, and executive insights into high-impact content that moves the market

• Set the vision and do the work

• Execute Events, Webinars, and Experiences

• Lead SDx Brand and Community Marketing

• Own the Website and Digital Ecosystem

• Lead website strategy, UX, messaging, and conversion optimization

• Maintain landing pages, case studies, and lead capture mechanisms that convert

• Support Executive Brand and Thought Leadership

• Develop content frameworks and manage ghostwriting for executive thought leadership

• Measure, Report, and Improve

• Own marketing reporting across leads, pipeline, funnel conversion, social engagement, newsletter performance, events, and website metrics

Requirements

• 7+ years in B2B marketing, brand marketing, or demand generation—professional services, consulting, or high-growth tech preferred

• Proven ability to build or scale a brand to market leadership, not just maintain one

• Strong strategic thinker who also executes—you set the vision and then do the work yourself

• Exceptional writer and storyteller with the ability to communicate to executive audiences clearly and compellingly

• Experienced with marketing technology: HubSpot, Webflow, LinkedIn Campaign Manager, Google Analytics, and SEO tools

• Strong project management skills with the ability to manage agencies, freelancers, and competing priorities without dropping the ball

• Entrepreneurial mindset—you thrive in ambiguity, move fast, and build structure where there isn’t any

• Fluent with AI tools (Claude, ChatGPT, and others) as part of your daily workflow, not just curious about them

Qualifications

• Track record of driving measurable pipeline contribution from content and inbound—you can point to specific numbers

• Experience marketing AI, technology, or professional services to senior operators and executives

• Build and manage a community or membership brand—understanding that audience trust is earned, not bought

• Write well enough that executives want you to help them find their voice

Skills

• AI tools (Claude, ChatGPT, and others)

Benefits

• Base pay range: $90,000 – $115,000 per year