Marketing Director

About the role

This role leads the Marketing Team and balances brand strategy the needs of Sales, Hospitality, Tourism, Guest Experience and Operations The Marketing Director develops and leads integrated marketing strategies that strengthen the Hard Truth brand, increase destination visitation and guest engagement, support hospitality and tourism growth, advance sales performance and expand market presence. As a member of the Leadership Team, the Marketing Director provides strategic leadership for the Marketing Team and oversees marketing, communications, public relations, content, promotional and brand activation initiatives. The position works across Sales, Hospitality, Experience, Tourism and Operations to support wholesale and retail growth, property visitation, guest experience, events, destination awareness and long-term consumer demand.

Responsibilities

• Participate actively in strategic planning, annual business planning and organizational decision-making.
• Provide marketing, consumer, tourism, hospitality and market insights to leadership.
• Translate company objectives into clear marketing priorities and measurable plans.
• Present performance,