Marketing Director

Overview

Baker Tilly is a leading advisory, tax and assurance firm offering a coast‑to‑coast and global advantage through offices in major U.S. regions and worldwide financial centers. The firm operates through Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, providing professional services under the AICPA Code of Professional Conduct and applicable regulations. Baker Tilly is an independent member of Baker Tilly International, a network of independent accounting and business advisory firms in 141 territories with 43,000 professionals and combined worldwide revenue of $5.2 billion.

Responsibilities

• Lead and manage the firm‑wide marketing function, building a collaborative, high‑performing team that delivers value‑added support.
• Provide guidance, coaching, and career development for marketing team members, and hold regular meetings to foster teamwork and idea sharing.
• Create and leverage best practices across the team and firm, aligning objectives and measuring performance to demonstrate marketing’s contribution to firm goals.
• Prioritize initiatives such as events, webinars, campaigns, advertising, and content creation with direct reports.
• Develop, update, and implement annual marketing planning tools, resources, and communications.
• Travel to key offices as needed to foster relationships, teaming, and collaboration.
• Oversee development and execution of strategic marketing plans that incorporate market insight, segmentation, channel management, industry and service trends, and effective tactics.
• Collaborate on strategic growth plans aligned with industry practice business goals and provide leadership on growth opportunities for industry and specialized service areas.
• Provide proactive insights to principals and business‑unit leadership on marketing‑facing actions such as sponsorships and organizational involvement.
• Develop standard reports focusing on key marketing and sales metrics and oversee the marketing budget to ensure return on investment.
• Represent the marketing perspective in leadership team meetings and ensure ongoing communication with senior leadership.
• Lead the marketing mix to generate awareness and interest for priority industries and services, and partner with research resources to identify emerging business opportunities.
• Support go‑to‑market team meetings, present marketing concepts, and contribute to strategic target‑account programs and firm sales initiatives.
• Assist partners in retaining and generating additional specialized services revenue from existing clients.
• Drive implementation and adoption of Salesforce.com across the firm.
• Execute the Baker Tilly brand in all strategies and tactics, customizing messaging to differentiate the firm in external markets.
• Participate in special projects such as merger integrations, marketing operations initiatives, and task‑force leadership.
• Analyze MROI data to identify best practices and discontinue ineffective activities.
• Champion best‑practice task forces (e.g., webinar best practices) and ensure effective use of marketing tools, systems, and resources.
• Maintain and expand expertise through professional organizations, independent study, and knowledge sharing with colleagues.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 12 years B2B marketing experience, preferably in a professional‑services environment.
• Demonstrated leadership in applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and other digital channels.
• Proven ability to manage and prioritize projects independently with strong planning and measurement skills.
• Experience building integrated campaigns and leveraging thought leadership.
• Excellent interpersonal, written, and verbal communication skills; ability to engage all staff levels from entry‑level to partners.
• Strong organizational skills, keen attention to detail, and proficiency with Microsoft Office Suite.
• Leadership experience in a professional‑services firm is preferred.

Pay

• Milwaukee, WI: $169,100 – $240,320
• Dallas, TX: $174,100 – $252,340
• Minneapolis, MN: $174,100 – $252,340
• Nashville, TN: $169,100 – $240,320