Marketing Director

About the role

The Marketing Director is responsible for marketing and admissions screenings for the facility. This is a full-time position.

Responsibilities

• Designs and develops marketing and promotional materials for the facility. These shall include, but are not limited to: flyers, brochures, news releases, backgrounders, fact sheets, bios, newsletters, social media coverage, and fundraising letters of solicitation.
• Establishes relationships and maintains contact with primary and secondary resources in the health care field. This includes local and state level organizations who serve the senior community (City/County Senior Services, local hospitals, etc.)
• Establishes relationships and maintains contact with various clubs, organizations and Senior Citizen's groups.
• Recommends initiatives that manage the target audience's perception of the Nursing Home.
• Develops and coordinates the implementation of a marketing strategy for census development and image enhancement.
• Maintains data on census (inquiries, admissions, discharges and referral sources).
• Maintains data on customer satisfaction.
• Provides charts, graphs and data on marketing analysis and census development to the Administrator as needed.
• Maintains a file of all news media coverage.
• Attends Quality Assurance meetings and provides a marketing report.
• Works with the Director of Nursing to ensure that all admissions are screened thoroughly and adequately prior to admission.
• Works with the Social Services staff to ensure that all advanced directives have been discussed prior to admission so that appropriate paperwork can be in place upon admission.
• Provides any other services or duties as required by the Administrator.

Requirements

• 4-year degree in a health-related field (Bachelor's preferred)
• 5 or more years of healthcare experience, preferably in a long-term care facility
• Excellent management skills or an acceptable equivalent combination of education and experience
• Ability to communicate in English both orally and in writing
• Nursing license preferred, but not required
• Marketing experience: 5 years preferred