Marketing Director

About the role

We’re not your average gym, and we’re not looking for an average marketer. We’re building something loud, high-energy, and unapologetically different. As our Marketing Director, you’ll own the strategy, execution, and performance behind how we attract, convert, and retain our members. If you’re equal parts strategist + executor, obsessed with data, and know how to turn content into conversion, this is your lane.

Responsibilities

• Build and execute marketing strategies that drive real revenue (not just impressions)
• Own and optimize our HubSpot CRM—automations, segmentation, and customer journeys
• Create and lead high-performing campaigns across email, social, and digital
• Write and oversee content that actually converts
• Track performance, analyze data, and continuously improve results
• Partner with leadership and operations to support growth across locations

Requirements

• HubSpot Certification (required)
• Experience managing a CRM and building automated marketing workflows
• Strong content writing skills (email, campaigns, messaging)
• Data-driven mindset, you care about results, not just ideas
• Ability to move fast, adapt, and execute

Nice to have

• Experience in fitness, retail, or a high-growth brand
• Have built or scaled marketing systems from the ground up
• Know how to balance brand + performance marketing

Why this role

• You’ll have real ownership, not just execution
• Direct impact on growth and brand direction
• Fast-moving environment with room to build and improve

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance

On-Site | HQ