Marketing & Digital Engagement Manager

About the role

The Marketing & Digital Engagement Manager leads Key to Change's day-to-day marketing, digital advertising, social media, website, SEO, visual brand, and multimedia content efforts. This is not simply a social media position, nor is it an entry-level or early-career role. We are looking for an experienced, hands-on marketing professional who understands how to capture attention, tell compelling stories, understand audience behavior, build trust, and move people from awareness to action. The ideal candidate is both creative and analytical. They can develop a campaign concept, manage digital advertising, collaborate with a content creator on video, create strong visual materials, improve a webpage for search and conversion, and use data to determine what should happen next. This person will work closely with Key to Change's Communications & Development Manager, program staff, leadership, and creative partners to attract prospective students and families, engage donors and supporters, and strengthen our visibility throughout the community.

Responsibilities

• Develop and execute marketing strategies across digital and traditional channels.
• Translate organizational priorities into campaigns and measurable outcomes.
• Build campaigns that increase prospective student inquiries, enrollment, donor engagement, event participation, and community visibility.
• Develop audience journeys that move people from awareness to engagement and conversion.
• Establish measurable goals and use performance data to improve results.
• Plan, manage, and optimize paid advertising across platforms such as Google, Meta, and YouTube.
• Manage advertising budgets and evaluate cost per lead, conversion rates, return on advertising spend, and other performance indicators.
• Manage SEO and website optimization to strengthen organic search visibility.
• Develop landing pages and conversion pathways for enrollment, events, fundraising, and other priorities.
• Use analytics to understand audience behavior and improve digital performance.
• Lead Key to Change's social media strategy and content calendar.
• Create engaging content that reflects Key to Change's voice and brand.
• Develop concepts for short-form video, advertisements, student stories, interviews, reels, photography, and multimedia content.
• Collaborate with our content creator and other creative partners to produce compelling marketing assets.
• Use audience and engagement data to continually improve content strategy.
• Maintain and strengthen Key to Change's visual identity.
• Design or oversee advertisements, digital graphics, promotional materials, signage, presentations, and campaign assets.
• Provide creative direction to photographers, videographers, designers, animators, and other contractors.
• Lead the creative development of Presto, Key to Change's animated character, as a distinctive part of our public-facing brand.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, advertising, public relations, business, design, or a related field.
• Minimum of 5 years of progressively responsible professional experience in marketing, digital marketing, advertising, brand management, content marketing, e-commerce, communications, or a related field.
• Demonstrated experience independently managing significant marketing initiatives from strategy and concept through execution, measurement, and optimization.
• Demonstrated success generating measurable outcomes such as customer acquisition,