Marketing Designer- Direct Mail & Digital

About the role

We are seeking a talented and detail-oriented Senior Marketing Designer to support the development of integrated marketing campaigns across direct mail and digital channels for financial services, banking, lending, and insurance clients. This role is responsible for translating marketing strategy, customer insights, and campaign objectives into compelling creative solutions that drive engagement, acquisition, retention, and customer response. The designer should be capable of independently owning campaigns from concept through production. The ideal candidate combines strong visual design skills with an understanding of direct marketing, digital marketing, customer journey planning, and performance optimization. They are proficient in leveraging AI-powered creative tools and workflows to accelerate concept development, enhance creative quality, support content personalization, and improve production efficiency across print and digital channels. The candidate should demonstrate the ability to integrate emerging AI technologies responsibly while maintaining brand standards, compliance requirements, and creative excellence.

Responsibilities

• Translate marketing strategy, customer insights, and campaign objectives into compelling creative solutions.
• Own campaigns independently from concept through production.
• Leverage AI-powered creative tools and workflows for concept development, image creation, content ideation, personalization, and production efficiency.
• Integrate emerging AI technologies responsibly while maintaining brand standards, compliance, and creative excellence.
• Support engagement, acquisition, retention, and customer response for financial services, banking, lending, and insurance clients.

Requirements

• Practical experience incorporating AI-powered creative tools into the design process (concept development, image creation, content ideation, personalization, production workflows).
• Strong visual design skills.
• Understanding of direct marketing, digital marketing, customer journey planning, and performance optimization.
• Ability to maintain brand standards, compliance requirements, and creative excellence while using AI.

Qualifications

• A portfolio showcasing examples of AI-assisted creative development is strongly preferred.

Skills

• Visual design
• Direct marketing
• Digital marketing
• Customer journey planning
• Performance optimization
• AI-powered creative tools
• Brand standards compliance
• Creative excellence

Pay

The posted hiring range is $53,000–$70,000 base salary, plus bonus and benefits. The range reflects the national hiring scale; final offers are based on skills, experience, internal pay equity, work location, market conditions, and the specific scope of responsibilities. The top of the range is reserved for candidates who notably exceed requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions in higher‑cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.

Benefits

The role includes bonus and benefits. For more information on benefits and what we offer, visit https://www.exlservice.com/us-careers-and-benefits.