Digital Marketing Designer
The Parking Spot · Chicago, IL · Yesterday
HybridMarketing$60k/yrFull-time
Position Summary
We're looking for a Digital Marketing Designer to join our Digital Marketing team. This role sits at the intersection of creative execution and performance marketing — you'll be the hands-on builder turning brand strategy into high-performing assets for Email Marketing and Paid Media.
Key Responsibilities
- Create on-brand email templates and visual assets for promotional email campaigns, then build those emails directly in an ESP
- Manage the end-to-end execution of email marketing and mobile push campaigns: planning, creation, segmentation, QA, scheduling, and analysis
- Ensure all copy aligns with each email's creative direction
- Manage the promotional calendar and partner with cross-functional teams (e.g. Revenue Management and Sales) to align promotions with company objectives
- Create and produce static and animated assets for paid social, display, and programmatic campaigns (Google, Meta, Display Ads, etc.)
- Adapt and resize creative across formats, aspect ratios, and platform specs (stories, feeds, in-app, responsive email)
- Write or refine supporting ad copy, subject lines, and CTAs in partnership with copywriters/Brand Marketing
- Leverage performance data to launch creative A/B and multivariate tests across paid and email channels to identify top-performing concepts
- Own creative-level performance metrics (CTR, CVR, CPA/ROAS) and translate data into actionable creative iterations
- Develop and maintain a rolling test-and-learn calendar to combat creative fatigue and keep campaigns fresh
- Collaborate with cross-functional teams (Digital Marketing and Brand Marketing) to manage asset requests, timelines, and feedback loops with both teams to keep production moving on schedule
- Maintain and organize a shared creative asset library/versioning system
Knowledge, Skills & Experience Required
- 2–4 years of experience generating creative assets for digital marketing campaigns
- Hands-on proficiency in design tools (Photoshop, Illustrator, Canva, Figma, etc.), as well as emerging creative AI tools
- Experience building and deploying emails in an ESP, preferably Salesforce Marketing Cloud; basic HTML/CSS for email template customization
- Working knowledge of ad platform creative specs (Google Ads, Meta, etc.)
- Understanding of performance metrics and how creative decisions impact Open Rates, CTR, CVR, and CPA/ROAS
- Strong eye for design and brand consistency, balanced with a data-driven, test-and-learn mindset
- Excellent organizational skills and ability to manage multiple concurrent asset requests/deadlines
- Experience working cross-functionally between commercial teams
What we offer
- Participation in and financial benefit from our shared employee ownership program
- Hybrid work experience in downtown Chicago
- Career development and growth opportunities
- Ability to gain exposure to all areas of the business
- Great benefits including Medical, Vision, Dental and a 401k plan
- Annual discretionary bonus program
- Team-oriented, fun and friendly work environment
- Immediate opportunity to make a large impact
Pay
Salary Range: $60000 per year - $70000 per year