Marketing Design Manager

We need to output HTML fragment with sections: About the role? The posting includes a summary paragraph about PeoplesBank and then "Summary PeoplesBank is seeking...". We need to not repeat job title as heading. Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We need to parse content: The posting includes: - Intro about PeoplesBank (company description). Could be "About the role"? Actually "About the role" would be description of role. The summary paragraph: "PeoplesBank is seeking a highly creative, versatile, and detail-oriented Marketing Design Manager to serve as the organization's primary creative resource and brand steward. This role is responsible for the development, execution, and oversight of visual collateral across all marketing channels..." That's about the role. So we can put that in

About the role

with

containing that summary. Then "Essential Duties And Responsibilities" with sub-bullets. That's responsibilities. So

Responsibilities

with

• items. Need to preserve all substantive info; we can group bullet points under responsibilities. The responsibilities list includes many items grouped under headings like Creative Development & Brand Management, Creative Review & Quality Assurance, etc. We could keep them as list items, maybe with subheadings? But we only allowed

  for section headings, not subheadings. We could embed subheadings inside

  or but not required. Simpler: just list each duty as

  . Ensure we capture all duties. Then "Education" and "Experience" and "Preferred Technical Skills" and "Work Environment And Physical Demands". Those could be qualifications, requirements, skills, etc. We need to map. Education: Bachelor's Degree... Equivalent combination... => could be under

  Qualifications

  or

  Education

  . Since we have a Qualifications heading allowed, we can put education there. Experience: 5+ years... => also qualifications. Preferred Technical Skills: list of skills => could be under

  Skills

  . Work Environment And Physical Demands: description about travel, lifting, schedule => could be under

  Schedule

  or

  Benefits

  ? Not benefits. It's about work environment and physical demands, schedule mentions flexible schedule, early mornings etc. Could be under

  Schedule

  (since schedule info present). Also includes travel, lifting etc. Could be under

  Work Environment

  but not allowed heading. We could put under Schedule or maybe under Responsibilities? Better to create a

  Schedule

  with the schedule info (flexible schedule, early mornings, evenings, weekends, occasional holidays). Also include travel and physical demands maybe as part of schedule? Might be okay. We have no explicit Pay or Benefits info. The intro mentions "excellent compensation, workplace flexibility, and a competitive benefits package". That's benefits info. So we can include a Benefits section with that statement. Also compensation mentioned as "excellent compensation". So we can put Benefits: excellent compensation, workplace flexibility, competitive benefits package. Also maybe mention award-winning culture etc but that's company intro. We should not include boilerplate like EEO etc. Not present. We must not repeat job title as heading. Not include Job ID. We must preserve all substantive information; not invent or summarize away detail. So we need to include all details from responsibilities, education, experience, technical skills, work environment, benefits. We must not create sections with filler like "commensurate with experience". Not present. Let's extract details. Intro about PeoplesBank: "Welcome to PeoplesBank! We are the largest mutually chartered bank in Western Mass and Northern Connecticut, we are proud to lead the way in green values, sustainable energy financing, and charitable giving. Our commitment to operating in the best interest of our customers is matched by our dedication to fostering an inclusive and engaging work environment. We offer excellent compensation, workplace flexibility, and a competitive benefits package to our associates. Our award-winning culture has earned us recognition as the Best Place to Work and Best Local Bank . Join our team of dedicated and innovative individuals and be a part of our dynamic, successful organization. Let's make a difference together!" We could put that under About the role? Actually that's about company. Could be part of About the role or maybe a separate section like About the company but not allowed headings. We could incorporate into About the role paragraph. The instructions: "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So About the role is a heading. We can put the role summary there, but also could include company description? Might be okay to include company description in About the role as context. But we must not invent. The company description is substantive; we can include it in About the role paragraph. Thus About the role

  includes both the company intro and the role summary. Now Responsibilities: list all duties. Let's extract bullet points from "Essential Duties And Responsibilities". There are headings within that section: Creative Development & Brand Management, Creative Review & Quality Assurance, Presentation & Executive Communications Support, Digital Marketing & Website Support, Photography & Multimedia Content, Collaboration & Project Management, Marketing Team Support. We need to list each duty as

  . We'll capture each sentence under those headings as separate list items. Let's list them: Creative Development & Brand Management: - Develop and execute high-quality visual designs across print and digital channels. - Create marketing collateral including brochures, flyers, advertisements, direct mail, signage, event materials, infographics, and promotional materials. - Design digital assets for websites, email campaigns, social media platforms, online advertising, and customer communications. - Maintain and evolve People's Bank's visual identity standards to ensure a consistent and compelling brand experience. - Serve as the organization's brand steward, ensuring all customer-facing materials adhere to established brand guidelines. - Establish design best practices, templates, and creative standards for use across the organization. - Build and maintain digital pattern library to support consistent application of our visual identity system across all surfaces. Creative Review & Quality Assurance: - Review, evaluate, and approve creative materials developed by external agencies, vendors, and internal stakeholders. - Provide creative direction and constructive feedback to ensure all work meets quality, brand, and strategic objectives. - Monitor brand consistency across all communications and customer touchpoints. - Ensure accuracy, visual excellence, and compliance with organizational and regulatory requirements. Presentation & Executive Communications Support: - Design and enhance executive-level presentations, sales presentations, board materials, and strategic business communications. - Partner with business development and leadership teams to create compelling, visually engaging content for high-stakes presentations, proposals, and RFP responses. - Develop presentation templates and visual storytelling frameworks that improve organizational communication effectiveness. Digital Marketing & Website Support: - Design and update website content, landing pages, and other digital experiences. - Support the development and execution of email marketing campaigns. - Create and maintain digital marketing assets that support customer acquisition, retention, and engagement initiatives. - Collaborate with marketing and technology partners to ensure optimal user experience and brand consistency across digital properties. Photography & Multimedia Content: - Coordinate and execute employee headshots and other basic visual content needs. - Edit and prepare photography assets for marketing and communications use. - Support basic video, multimedia, and visual content development as needed. Collaboration & Project Management: - Partner with marketing, sales, business line leaders, and executive stakeholders to understand business objectives and translate them into effective creative solutions. - Manage multiple projects simultaneously while meeting deadlines and maintaining high quality standards. - Coordinate with external agencies, freelancers, printers, photographers, and production vendors. - Stay current on emerging design trends, technologies, and best practices to continuously enhance the organization's creative capabilities. Marketing Team Support: - Support broader marketing initiatives beyond design responsibilities as business needs require. - Contribute to campaign execution, content development, event marketing, and other departmental activities. - Operate as a collaborative member of the marketing team with a willingness to contribute wherever needed to support organizational goals. Now Education: - Bachelor's Degree in Graphic Design, Visual Communications, Marketing, Digital Media, Fine Arts, or a related field preferred. - Equivalent combination of education, training, and professional experience may be considered in lieu of degree. Experience: - 5+ years of professional experience in graphic design, creative services, marketing communications, or a related field. - Advanced experience designing for both print and digital marketing channels, including brochures, direct mail, advertisements, signage, event materials, websites, email campaigns, social media, online advertising, and customer communications. - Experience working with brand standards and managing creative consistency across multiple channels. - Experience supporting executive presentations, sales materials, proposals, or client-facing communications preferred. - Financial services, banking, or regulated industry experience preferred. - Experience with marketing automation, CRM, and digital analytics platforms. - Experience managing external creative agencies, print vendors, photographers, and production partners. Preferred Technical Skills: - Expert proficiency with Figma or other collaborative design platforms for design system management and cross-functional collaboration. - Expert proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Acrobat Pro, and related design applications. - Design proficiency in Microsoft Office 360 suite including PowerPoint, Word, Windows Outlook and SharePoint. - Working knowledge of WordPress, with the ability to design and update web pages, landing pages, and online content. - Knowledge of HTML/CSS sufficient to collaborate effectively with web development and technology partners. Work Environment And Physical Demands: - This role combines strategic event planning with hands-on event execution. (Wait that seems from a different job? Actually that paragraph appears misplaced; it's about event planning. Might be leftover from another posting. But it's in the text. We must preserve all substantive information; we cannot omit it even if seems unrelated. So include it.) - Frequent travel is required for venue evaluations, partner meetings, and onsite event support. - Responsibilities include coordinating event setup and breakdown, transporting and organizing event materials, and ensuring successful event execution. - The role requires standing, walking, lifting and carrying materials up to 40 pounds, and occasionally bending, kneeling, reaching, or working in confined spaces. - Candidates must be able to work a flexible schedule, including early mornings, evenings, weekends, and occasional holidays. Benefits/Pay: The intro mentions "excellent compensation, workplace flexibility, and a competitive benefits package". Also "award-winning culture". So we can put Benefits: excellent compensation, workplace flexibility, competitive benefits package, award-winning culture recognized as Best Place to Work and Best Local Bank. We could also mention "We offer excellent compensation, workplace flexibility, and a competitive benefits package to our associates." That's benefits. Pay: Not specific numbers, so we should not create Pay section because no specific pay info. The rule: never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits is stated (compensation, flexibility, benefits package). So we can create Benefits section. Schedule: The posting mentions flexible schedule, early mornings, evenings, weekends, occasional holidays. That's schedule info. So we can create Schedule section with that. We also have work environment physical demands (travel, lifting). Could be part of Schedule or maybe we could add a Work Environment section but not allowed headings. Could incorporate into Schedule section as well, but schedule section is for schedule; physical demands maybe not schedule. However we could add a separate section like "Work Environment" but not in allowed list. The allowed list includes Benefits, Pay, Schedule. Not Work Environment. So we should fold physical demands into Schedule? Might be okay to include under Schedule as part of work environment. Or we could add a

  Schedule

  and include both schedule and physical demands. The rule: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state schedule (flexible schedule...). So we can create Schedule section and include schedule info and also physical demands? Might be okay but could be considered