Marketing Data & Analytics Lead (AEO/GEO)

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Remove boilerplate. Preserve all substantive info. We need to parse the posting. Key sections: - About The Role: description paragraph(s) about role, measurement, direction, entity ownership, competitive intelligence. - What You Will Own: measurement, direction, entity ownership, competitive intelligence. Could be considered Responsibilities. - What We Are Looking For: qualifications/requirements. - What We Offer You: benefits, compensation, etc. - Possibly Pay: mention "competitive compensation with bonus opportunity tied to company performance". That's compensation detail. - Schedule: not mentioned. - Benefits: list of benefits. We need to decide sections: About the role (maybe combine intro and role description). Responsibilities (What You Will Own). Requirements/Qualifications (What We Are Looking For). Benefits (What We Offer You). Pay (compensation). Possibly Skills? Not separate. We must not create sections with filler. So include only those with content. We must use

for each section heading. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to preserve all substantive info, not invent or summarize away detail. Must not omit details. We need to be careful to not repeat sentences unnecessarily but keep all info. Let's extract content. First paragraph: "TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly." That's introductory fluff but still substantive? It's about company. Might be considered part of About the role? Could be included as prose. Then "About The Role" heading in original. Then paragraph: "Buyers no longer start with a search box. They ask an AI engine who leads a category, and the answer shapes the shortlist before a vendor conversation ever happens. When buyers ask AI engines about AI security, is TrendAI™ named, is it cited, and is it framed correctly? This role owns that question. You will build the measurement that answers it — and, more importantly, turn that measurement into direction for what Market Influence publishes and how it tells the story. Optimization of our web properties and paid search sits with our Web and Search teams, who own those surfaces. You own the intelligence layer: the company-wide view of how TrendAI™ is represented in AI-generated answers, the canonical definition of who TrendAI™ is, and the recommendations that make our content and earned media measurably more citable." Then "What You Will Own" with subheadings Measurement, Direction — the core of the role, Entity Own, Competitive intelligence. We need to capture each bullet? It's not bullet list but paragraphs. We could treat each as a list item under Responsibilities. Let's extract details: Measurement: - Build the baseline for how the major AI engines represent TrendAI™ against our competitive set, with a documented, repeatable methodology - Own a stable prompt set that reflects how buyers actually ask, and the analysis standards behind it - Deliver recurring reporting leadership uses to judge progress, landed in our shared analytics environment alongside earned media, social and campaign performance Direction — the core of the role: - Establish where TrendAI™ is winning and losing citations, and why - Turn that into specific recommendations: what to publish, where to earn presence, and how to frame it, with the evidence that makes them actionable rather than advisory - Partner with our PR, editorial, social and analyst-facing teams to put those recommendations into market - Measure whether the work moved the number, and say so plainly when it did not Entity Own: - Own how TrendAI™ is defined and resolved by the systems that answer questions about us, including our relationship to the wider Trend Micro portfolio - Keep our representation accurate and consistent across the reference surfaces engines rely on, partnering with Brand and Web Competitive intelligence: - Maintain a running read on how AI engines name and frame our competitors, and deliver the head-to-head view leadership uses to judge where we stand Now "What We Are Looking For": list bullet-like sentences. - Six or more years across organic visibility, earned media or marketing analytics, including hands-on ownership of AI answer visibility — not repackaged classical SEO - A proven record building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation that senior stakeholders trust - Working understanding of how large language models retrieve and cite content — enough to reason about why one source gets picked up and another does not - Experience with enterprise AI-visibility and media-intelligence platforms, and the judgment to tell real capability from vendor claim - Demonstrated ability to turn measurement into content and messaging recommendations that teams act on. Be ready to talk through an example. - Familiarity with the reference and knowledge-graph surfaces that shape how brands are understood online - Comfort working alongside data teams on a shared analytics platform, and enough technical fluency to specify work precisely for web teams - B2B enterprise technology experience; cybersecurity strongly preferred - Fluency with AI tooling in daily practice - People-leadership experience, or credible evidenced readiness for it Now "What We Offer You": list benefits. - You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family. - Comprehensive medical, dental and vision insurance - Life insurance - Short & Long Term Disability - Pre-partum, maternity, parental and medical leave - Mental Health Wellness Program - Adoption Assistance - Wellness Incentive - Pet Insurance - 401(k) with company match - Paid Time Off - 14 Annual Holidays - Tuition Assistance - Employee Resource Groups - We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. - Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work. - Be Passionate. Be Innovative. Be a Trender. Then visa sponsorship statement etc. That's boilerplate? It's about sponsorship, maybe considered legal/EEO? It's about work authorization. Might be considered boilerplate but it's substantive? It says position does not offer sponsorship. Might be considered relevant but could be considered boilerplate. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This is about visa sponsorship, maybe legal. I'd remove that paragraph. Also EEO statement at end: remove. Now we need to output HTML. We need sections: About the role (maybe combine intro and About The Role). Responsibilities (What You Will Own). Requirements (What We Are Looking For). Benefits (What We Offer You). Pay (compensation mention). Possibly Skills? Not needed. We must not create sections with filler like "Pay" if only brief mention. There is mention: "We offer competitive compensation with bonus opportunity tied to company performance". That's substantive enough for Pay section. Schedule: none. Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay. Now format. We'll use

  About the role

  then

  ... combine intro and About The Role paragraphs. We need to preserve all substantive info: include the introductory fluff about TrendAI™ empowering organizations etc. Also include the "About The Role" paragraph. We'll combine them into one or two

  elements. Better to keep as separate

  for readability but still preserve. We'll do:

  About the role

  TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly.

  Buyers no longer start with a search box. They ask an AI engine who leads a category, and the answer shapes the shortlist before a vendor conversation ever happens. When buyers ask AI engines about AI security, is TrendAI™ named, is it cited, and is it framed correctly? This role owns that question. You will build the measurement that answers it — and, more importantly, turn that measurement into direction for what Market Influence publishes and how it tells the story. Optimization of our web properties and paid search sits with our Web and Search teams, who own those surfaces. You own the intelligence layer: the company-wide view of how TrendAI™ is represented in AI-generated answers, the canonical definition of who TrendAI™ is, and the recommendations that make our content and earned media measurably more citable.

  Now Responsibilities:

  Responsibilities

  then
  • each bullet. We need to capture all subpoints. Let's list them: - Build the baseline for how the major AI engines represent TrendAI™ against our competitive set, with a documented, repeatable methodology - Own a stable prompt set that reflects how buyers actually ask, and the analysis standards behind it - Deliver recurring reporting leadership uses to judge progress, landed in our shared analytics environment alongside earned media, social and campaign performance - Establish where TrendAI™ is winning and losing citations, and why - Turn that into specific recommendations: what to publish, where to earn presence, and how to frame it, with the evidence that makes them actionable rather than advisory - Partner with our PR, editorial, social and analyst-facing teams to put those recommendations into market - Measure whether the work moved the number, and say so plainly when it did not - Own how TrendAI™ is defined and resolved by the systems that answer questions about us, including our relationship to the wider Trend Micro portfolio - Keep our representation accurate and consistent across the reference surfaces engines rely on, partnering with Brand and Web - Maintain a running read on how AI engines name and frame our competitors, and deliver the head-to-head view leadership uses to judge where we stand That's all. Now Requirements:

    Requirements

    (or Qualifications). Use
    • . List each bullet: - Six or more years across organic visibility, earned media or marketing analytics, including hands-on ownership of AI answer visibility — not repackaged classical SEO - A proven record building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation that senior stakeholders trust - Working understanding of how large language models retrieve and cite content — enough to reason about why one source gets picked up and another does not - Experience with enterprise AI-visibility and media-intelligence platforms, and the judgment to tell real capability from vendor claim - Demonstrated ability to turn measurement into content and messaging recommendations that teams act on. Be ready to talk through an example. - Familiarity with the reference and knowledge-graph surfaces that shape how brands are understood online - Comfort working alongside data teams on a shared analytics platform, and enough technical fluency to specify work precisely for web teams - B2B enterprise technology experience; cybersecurity strongly preferred - Fluency with AI tooling in daily practice - People-leadership experience, or credible evidenced readiness for it Now Benefits:

      Benefits

      • . List: - Comprehensive medical, dental and vision insurance - Life insurance - Short & Long Term Disability - Pre-partum, maternity, parental and medical