Marketing Data Analyst - Hybrid - 140759

UC San Diego Health Marketing and Communication (MarCom) is seeking a Marketing Data Analyst to serve as a key resource responsible for analyzing and interpreting marketing performance data. This role will enable MarCom to make data-driven decisions that improve patient acquisition, optimize campaign performance, and enhance consumer engagement.

About the role

The analyst will partner with teams to deliver actionable insights, develop dashboards, and evaluate campaign effectiveness across multiple digital platforms and data sources.

Responsibilities

• Advise MarCom during the implementation of Adobe CJA
• Extract, analyze, and interpret data from multiple marketing platforms and systems
• Provide actionable insights and recommendations to support business strategies and objectives
• Measure the effectiveness of marketing and communications campaigns
• Identify opportunities for improved patient acquisition, retention, and market penetration
• Conduct market research, including competitive analysis, to assess trends and brand positioning
• Develop dashboards, reports, and presentations to communicate insights clearly to stakeholders
• Monitor and optimize performance across digital marketing channels
• Collaborate with cross-functional teams to support data-driven decision-making

Data Sources & Tools

The analyst will work with data from a variety of platforms, including:

• Adobe Customer Journey Analytics (CJA)
• Microsoft Dynamics 365 (CRM)
• Consumer research (NRC)
• Google My Business
• SEMRush (SEO and brand mentions)
• Yext (location listings)
• Paid media / pay-per-click advertising
• Sprout Social (social media engagement)
• Other web analytics
• Media monitoring tools

Requirements

• Seven (7) years of related experience, education/training, OR a Bachelor’s degree in related area plus three (3) years of related experience/training. Related experience: providing actionable insights and recommendations to support business strategies and objectives.
• Thorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives, and infrastructure.
• Thorough knowledge of the campus and/or medical center products and services.
• Thorough analytical and written communication skills.
• Thorough knowledge of marketing mediums and funding sources.
• Thorough knowledge of communication principles, media, and marketing techniques.
• Strong project management skills.
• Strong interpersonal communication and political acumen skills.
• Strong skills in event and media activities management.
• Skill in mentoring less experienced staff.
• Experience analyzing and interpreting complex datasets.
• Ability to translate data into actionable insights and business recommendations.
• Experience with Adobe Analytics products.
• Experience in market research and competitive analysis.
• Strong analytical and problem-solving skills.
• Experience with digital marketing performance metrics and reporting.
• Proficiency in data visualization tools and dashboard creation (e.g., Power BI, Tableau, Looker).
• Strong written and verbal communication skills.

Preferred Qualifications

• Experience working with healthcare marketing data.
• Familiarity with CRM systems (e.g., Microsoft Dynamics, Salesforce).
• Knowledge of SEO, paid media, and social media analytics.

Special Conditions

• Must be able to work various hours and locations based on business needs.
• Employment is subject to a criminal background check and pre-employment physical.

Pay

$90,000 - $114,700 / Year

Schedule

Days, 8 hrs/day, Monday-Friday (100% appointment)