Marketing Analyst (Measurement, Insights, and Analytics) - Hybrid
Cedars-Sinai · Los Angeles, CA · 1 wk ago
HybridMarketingFull-time
About the role
The Cedars-Sinai MarComm (Marketing and Communications) Marketing Analyst (Measurement, Insights, and Analytics) will excel at understanding the business problems faced by decision-makers and at translating data into key insights, actionable recommendations, and other solutions.
Responsibilities
- Omnichannel marketing analytics activities across spectrum of tactics and activations and B2B sales and outreach-specialist activities.
- Translate analytics into action by acting in consultative role to understand the business problems of non-technical stakeholders incl. sales specialists, marketing leaders, and senior executives; creating and executing data-driven solutions; and drafting polished, concise and actionable recommendations.
- Analyze large datasets from multiple sources, including systems like financials, EMR, and CRM; and marketing performance data across paid and organic channels, including SEM, display, web, email, social media, and earned media.
- Design & maintain analytics assets and reports by building, automating, and refreshing executive-ready slides, dashboards, scorecards, spreadsheets, one-pagers, and email-briefs for various quarterly reports, ad-hoc requests, CMO updates, and board-level presentations.
- Use multiple data sources to understand local geographies and build recommendations on promotion in those areas.
- Work independently with end-to-end ownership of project success, from initial intake to executive-ready final deliverable; liaise as-necessary with teams such as IT, Finance, Digital Technology, and Product to resolve data issues; and strong writing, data-visualization, and interpersonal skills.
Requirements
- Five (5) plus years of hands-on analytics experience, preferably in healthcare or a healthcare-adjacent provider/payer/health-tech environment.
- Data visualization: Power BI and/or Fabric (dashboard design, data modeling, DAX/LOD, parameters, actions).
- Data querying and wrangling: SQL (joins, CTEs, window functions), and at least one scripting language (Python or R) for data prep and analysis.
- Statistical and quantitative methods: experiment design, significance testing, confidence intervals, regression/forecasting basics, and attribution/marketing mix fundamentals.
- Strong experience integrating and analyzing data from CRMs (e.g., Salesforce, MS Dynamics), marketing platforms (Google Analytics, ad platforms), and healthcare systems (EHR/EMR) with attention to privacy and compliance.
- Exceptional data storytelling: ability to craft concise narratives, tailored visualizations, and executive-ready presentations that drive decisions.
- Project management excellence—able to scope, prioritize, and deliver on deadlines in a fast-paced environment.
- Advanced proficiency with: Expert-level Excel, CRM analytics & data-governance, data visualization and storytelling, executive-ready writing & presentation skills, project-management discipline and process-improvement mindset, critical thinking, troubleshooting, and deadline ownership.
Qualifications
- Bachelor’s degree in healthcare, business systems, or related field.