Marketing Data Analyst

The opportunity to join Lorygen Group as a Marketing Data Analyst, working across digital presence, accessibility-focused services, customer support, marketing, content, project coordination, and technology-enabled delivery. This role is full time, fully remote, and open to candidates throughout the United States.

About the role

Analyze campaign, channel, audience, CRM, and conversion data and turn it into clear marketing insights.

Responsibilities

• Collect, clean, and validate marketing data from advertising, web analytics, CRM, email, social, and campaign sources.
• Build and maintain dashboards or recurring reports for spend, traffic, leads, conversion, engagement, and other agreed KPIs.
• Investigate tracking gaps, unusual changes, missing values, duplicates, and inconsistencies before publishing results across digital services and customer delivery.
• Analyze channel, campaign, audience, funnel, or creative performance and identify meaningful trends and exceptions.
• Translate findings into clear summaries that help marketing teams understand performance and prioritize follow-up actions.
• Maintain metric definitions, filters, source notes, and reporting logic so analysis remains consistent and reproducible.

Requirements

• Strong spreadsheet and analytical skills; experience with SQL, BI, web analytics, or marketing platforms is helpful.
• Comfort working with campaign, CRM, audience, traffic, and conversion data from multiple sources.
• Ability to validate calculations and explain analytical findings clearly to non-technical stakeholders.
• Strong attention to detail, problem-solving skills, and disciplined documentation habits.
• Understanding of common digital-marketing metrics and funnel concepts is preferred.
• A pre-employment background check is required.

Pay

$81,000 - $90,000 per year

Schedule

Full time, 100% remote