Marketing Coordinator - New Mexico Institute of Mining and Technology

About the role

This position supports management with marketing-focused administrative tasks while leading graphic design and content creation for Aramark locations. Responsibilities vary by site based on client needs and business priorities.

Responsibilities

• Design branded marketing materials including social media graphics, flyers, brochures, email templates, and digital ads.
• Create and maintain visual assets aligned with brand guidelines (logos, color palettes, typography).
• Edit photos and videos for marketing use, including short-form content for social platforms.
• Collaborate with leadership to conceptualize and execute creative campaigns.
• Develop engaging written and visual content tailored to target audiences.
• Maintain a content calendar and ensure consistent posting cadence.
• Monitor engagement (comments, messages, reviews) and escalate or respond as appropriate.
• Capture and curate content (photos/videos) for real-time and scheduled use.
• Coordinate meetings, campaigns, and marketing events including logistics and materials preparation.
• Maintain organized digital asset libraries (graphics, templates, brand files).
• Assist with vendor coordination (printing, advertising, promotional materials).
• Prepare reports, presentations, and internal communications related to marketing initiatives.
• Track KPIs such as engagement rates, reach, conversions, and campaign ROI.
• Generate weekly/monthly performance reports with insights and improvement strategies.
• Monitor trends and competitor activity to inform marketing direction.

Requirements

• High school diploma or equivalent.
• 1–3 years of experience in marketing, graphic design, administrative coordination, or related field.
• Proficiency in design and marketing tools such as Canva, Adobe Photoshop, and Adobe Illustrator.
• Experience managing content on platforms like Instagram and Facebook.
• Strong organizational and administrative skills with the ability to manage multiple priorities.
• Portfolio demonstrating graphic design and/or social media work.
• Experience with short-form video editing (Reels, TikTok).
• Basic photography or content capture skills.
• Ability to maintain brand consistency across multiple platforms.

Skills

• Basic knowledge of SEO and keyword optimization.
• Experience with paid ads (Meta Ads Manager, Google Ads).
• Familiarity with video editing tools (CapCut, Adobe Premiere Pro).
• Photography or branding experience.
• Strong interpersonal and communication skills, both verbal and written.
• Accuracy and attention to detail.
• Solid understanding of Microsoft applications (Outlook, Word, PowerPoint, Excel).

About Aramark

Aramark serves millions of guests daily through food and facilities in 15 countries. Rooted in service and united by purpose, the company strives to do great things for employees, partners, communities, and the planet. Aramark believes every employee should enjoy equal employment opportunity and is committed to fostering an inclusive environment free from discrimination.