Marketing Coordinator - New Mexico Institute of Mining and Technology
Job Responsibilities
- Graphic Design & Creative Production
- Design branded marketing materials including social media graphics, flyers, brochures, email templates, and digital ads
- Create and maintain visual assets aligned with brand guidelines (logos, color palettes, typography)
- Edit photos and videos for marketing use, including short-form content for social platforms
- Content Creation & Management
- Develop engaging written and visual content tailored to target audiences
- Maintain a content calendar and ensure consistent posting cadence
- Monitor engagement (comments, messages, reviews) and escalate or respond as appropriate
- Capture and curate content (photos/videos) for real-time and scheduled use
- Administrative Support (Marketing-Focused)
- Coordinate meetings, campaigns, and marketing events including logistics and materials preparation
- Maintain organized digital asset libraries (graphics, templates, brand files)
- Aid with vendor coordination (printing, advertising, promotional materials)
- Prepare reports, presentations, and internal communications related to marketing initiatives
- Analytics & Reporting
- Track KPIs such as engagement rates, reach, conversions, and campaign ROI
- Generate weekly/monthly performance reports with insights and improvement strategies
- Monitor trends and competitor activity to inform marketing direction
- Basic knowledge of SEO and keyword optimization
- Familiarity with video editing tools (CapCut, Adobe Premiere Pro)
- Photography or branding experience
- Demonstrates interpersonal and communication skills, both verbal and written
- Demonstrates strong interpersonal skills, accuracy, and attention to detail
- Requires frequent performance of repetitive motions with hands and/or arms
- Prior administrative experience preferred
- The ideal candidate will have a solid understanding of Microsoft applications, including but not limited to: Outlook, Word, PowerPoint, and Excel
- Minimum / Required: High school diploma or equivalent, 1-3 years of experience in marketing, graphic design, administrative coordination, or related field
- Proficiency in design and marketing tools such as Canva, Adobe Photoshop, and Adobe Illustrator
- Experience managing content on platforms like Instagram and Facebook
- Strong organizational and administrative skills with the ability to manage multiple priorities
- Portfolio demonstrating graphic design and/or social media work
- Experience with short-form video editing (Reels, TikTok)
- Basic photography or content capture skills
- Ability to maintain brand consistency across multiple platforms
- Highly Valued: Portfolio demonstrating graphic design and/or social media work
- Experience with short-form video editing (Reels, TikTok)
- Basic photography or content capture skills
- Ability to maintain brand consistency across multiple platforms
- Certifications in Adobe Creative Suite, digital marketing, or social media management
Qualifications
About Aramark
About Aramark: Our Mission Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark: Our Mission Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.