Marketing Coordinator II

Location: St. Michael, BB Requisition ID: 19638 Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com. Job Summary The Marketing Coordinator II supports the planning, execution, and optimization of integrated marketing campaigns that enhance brand visibility, customer engagement, and product performance. This role collaborates closely with cross-functional teams, vendors, and retail partners to deliver campaigns on time and within budget while ensuring compliance with regulatory standards. The position also contributes to data analysis, reporting, and market research initiatives, helping translate insights into actionable improvements. As a brand ambassador, this role promotes collaboration, inclusion, and a positive team environment where everyone can contribute and grow. Responsibilities Support the development and execution of integrated marketing campaigns across digital, retail, and traditional channelsCoordinate campaign timelines, content, and deliverables to ensure timely and high-quality executionAssist in delivering promotional initiatives for products, including draw-based and instant offeringsContribute to the creation and management of marketing materials such as point-of-sale assets, email campaigns, social content, and web updatesEnsure all communications align with brand guidelines and comply with industry regulations and responsible standardsSupport social media management and website updates to maintain an engaging and accurate digital presenceTrack and analyze campaign performance across channels, including email, social media, and paid advertisingAssist in compiling reports and dashboards, providing insights to improve campaign effectivenessMonitor sales data, customer behavior, and market trends to support marketing strategies and optimizationCoordinate with internal stakeholders and external partners to ensure alignment and successful delivery of initiatives Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or a related field2–4 years of experience in marketing, ideally within gaming, entertainment, retail, or consumer-focused industriesUnderstanding of marketing fundamentals, including segmentation, targeting, and campaign executionExperience supporting multi-channel campaigns across digital and offline environmentsFamiliarity with digital marketing tools, analytics platforms, and reporting dashboardsAbility to interpret data and translate insights into actionable recommendationsStrong communication and collaboration skills, with the ability to work effectively across diverse teamsHighly organized with strong attention to detail and the ability to manage multiple priorities simultaneouslyExperience coordinating with vendors, agencies, or external partners is preferredCommitment to delivering high-quality, customer-focused experiences while fostering an inclusive and respectful work environment Success Profile Leading Complexity Leading People Leading the Business Leading Self Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted. Our people are fundamental to our success. Through our Employee Referral Bonus Program, eligible employees may receive referral bonuses for helping us identify talented individuals who share our commitment to innovation, integrity, and excellence. For information regarding eligibility and program guidelines, please visit our Employee Referral Bonus Program Policy. All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate. For more information, please visit www.brightstarlottery.com.