Marketing Coordinator - Go-To-Market

About the role

Working on the Go to Market team is a great way to experience the alignment of marketing strategy, demand generation and marketing technologies. As a Marketing Coordinator, you will execute campaign, content and event strategies across industry and service line verticals. You will partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.

Responsibilities

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools.
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables.
• Event and sponsorship execution may be up to 50% of responsibilities.
• Create and edit content for marketing campaigns, including writing or editing promotional copy (ads, social, e-mail) as well as image selection.
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff.
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.

Qualifications

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
• At least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• A team player and collaborator.
• Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics.
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
• Experience with CRM and marketing automation software a plus.

What makes us different?

We are a relatively jerk-free firm with a world-class culture, consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For,” and an endless array of opportunities. At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work. Plante Moran is an Equal Opportunity Employer. Plante Moran maintains a drug-free workplace.

Benefits

• Health, dental, vision, disability, and life insurance.
• Flexible Time Off and various pre-determined holidays.
• 401(k) plan.
• Flexible benefits plans.
• Business-related travel expense, lodging, and meal reimbursement for business-related use.
• Pension plan for eligible administrative and paraprofessional staff.
• Discretionary bonus plan for eligible staff.

Compensation

The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. Generally, experienced hires are not hired at or near the maximum salary range, as compensation decisions take into account a wide variety of factors, including but not limited to: responsibilities, education, experience, knowledge, skills, and geography.

Contact Information

To apply, interested candidates should submit their resume for consideration using our applicant tracking system. Due to the high volume of interest in our positions, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran. The specific statements above are not intended to be all-inclusive. We are pleased to offer eligible staff a robust benefits package.