Marketing Coordinator

About The Company

Rehab Medical is a leading provider of custom advanced medical equipment dedicated to improving the quality of life for patients across the nation. Headquartered in Indianapolis, Indiana, the company has established a reputation for excellence, innovation, and compassionate service. Recognized with numerous awards, Rehab Medical prides itself on delivering personalized healthcare solutions that meet the unique needs of each individual. The organization fosters a dynamic and inclusive work environment that values employee growth, collaboration, and community impact. As part of its ongoing expansion, Rehab Medical seeks motivated professionals who are committed to making a positive difference in the lives of others and contributing to a supportive team culture.

About The Role

The Marketing Lead Coordinator plays a pivotal role within Rehab Medical's marketing and sales operations. Reporting directly to the Campaign Manager, this position is responsible for managing incoming marketing leads, ensuring timely follow-up, and maintaining accurate data entry within the company's Customer Relationship Management (CRM) system. The role involves acting as the first point of contact for prospective patients generated through various marketing channels, including web forms, emails, voicemails, and direct calls. The coordinator will facilitate communication between potential clients and the sales team, ensuring every lead receives prompt attention and is properly documented for follow-up and further engagement. Additionally, the position involves monitoring the progress of active marketing orders and following up on inactive leads to maximize conversion opportunities. This role is essential in supporting the company's growth objectives and delivering exceptional customer service to prospective patients.

Qualifications

• High School Diploma or equivalent
• Excellent communication skills, both verbal and written
• Strong organizational and data entry skills
• Proficiency in CRM systems and basic computer applications
• Ability to handle multiple tasks and prioritize effectively
• Customer service orientation with a professional demeanor
• Ability to work independently and as part of a team

Responsibilities

• Answer all incoming calls from patients originating from marketing campaigns
• Respond to inbound inquiries within 24 hours via web forms, emails, voicemails, or direct calls
• Maintain and organize the inbound lead inbox according to company protocols
• Perform initial screening and accurately enter lead data into the CRM system
• Follow up on inactive marketing orders to ensure progress and engagement
• Provide website chat support to assist visitors and potential clients
• Collaborate with sales and marketing teams to optimize lead management processes
• Ensure timely and accurate documentation of all interactions and lead information

Benefits

• Comprehensive health, dental, and vision insurance plans
• Health Savings Account (HSA) incentives
• 401(k) retirement plan with company match
• Tuition reimbursement programs to support ongoing education
• Training and orientation programs at our Indianapolis headquarters
• Mentorship onboarding and professional development initiatives
• Employee recognition and leadership development programs
• Health and well-being initiatives through our Employee Assistance Program