Marketing Content Strategist

About the role

At Regions, the Marketing Content Strategist manages content strategy, development, execution and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences and loyalty for customers, associates, and prospects.

Location: Birmingham, Alabama

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels
• Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
• Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com
• Manages localized customer notifications, such as required communication related to branch closures or notifications
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
• Develops new content and optimizes existing content
• Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
• Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
• Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
• Serves as partner to Marketing Strategists, Analytics and Campaign Operations
• Works with Finance, Digital Banking, Legal, and Compliance

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
• Or High School Diploma or GED and nine (9) years of direct experience in Marketing