Marketing Content Manager

Key Responsibilities

• Own and continuously optimize all copy across forwardnetworks.com, including homepage, product pages, solution pages, and landing pages.
• Partner with design and web teams to craft messaging that converts visitors into pipeline.
• Conduct SEO research and incorporate keywords naturally to drive organic traffic.
• Keep copy up to date as products evolve, new features launch, and positioning shifts.
• Write compelling ad copy for paid search (Google Ads), LinkedIn, display, and retargeting campaigns.
• Develop multiple creative variants for A/B testing; analyze results and iterate quickly.
• Ensure consistency of voice and messaging across all paid channels.
• Write all email copy for nurture sequences, product announcements, event promotions, and newsletters.
• Craft subject lines and preview text that drive strong open rates.
• Collaborate with Marketing Operations to segment audiences and personalize messaging.
• Monitor email performance (open rates, CTRs, conversions) and use data to sharpen future copy.
• Develop and maintain a content calendar for the Forward Networks blog, aligning with product launches, industry trends, and SEO goals.
• Write and edit long-form posts on topics including network digital twins, AI-driven network management, cybersecurity, and multi-cloud operations.
• Interview internal SMEs (engineers, product managers, executives) to surface insights and translate technical depth into accessible narratives.
• Source, brief, and edit contributions from guest authors and industry analysts.
• Write copy for sales enablement materials including one-pagers, pitch decks, battlecards, and case study summaries.
• Contribute messaging to event materials, conference presentations, and webinar content.
• Support social media content strategy with copy for LinkedIn, X/Twitter, and other channels.
• Develop customer-facing release notes, product announcements, and in-app messaging as needed.

Qualifications

• 5+ years of B2B content marketing or copywriting experience, ideally in enterprise SaaS or cybersecurity/networking.
• Exceptional writing and editing skills — you can write a punchy headline and a 2,000-word technical blog with equal confidence.
• Demonstrated experience writing across multiple formats: web copy, email, ads, long-form content, and sales materials.
• Ability to understand and synthesize complex technical concepts and communicate them clearly to a non-technical audience.
• Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
• Experience collaborating with design, product marketing, and demand gen teams.
• Comfort using analytics to measure content performance and inform strategy.

Nice to Have

• Familiarity with networking, cybersecurity, or cloud infrastructure concepts.
• Experience with SEO tools (Semrush, Ahrefs, Clearscope, or similar).
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• Background writing for technical audiences including network engineers, IT leaders, or CISOs.
• Content design/layout skills in Adobe Creative Cloud product suite.