Content Manager - Marketing

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with TrackVia’s growth objectives.
• Create and manage an editorial calendar that supports campaigns, product launches, customer stories, and thought leadership initiatives.
• Identify content opportunities that support demand generation, customer retention, and brand positioning.
• Produce and oversee high-quality content including: blog articles, case studies, whitepapers & eBooks, website copy, email campaigns, social media content, event presentations, sales enablement materials, video scripts, and webinar content.
• Ensure all content reflects TrackVia’s voice, messaging and brand standards.
• Edit and proofread content for clarity, accuracy, consistency, and SEO/GEO optimization.
• Partner with our Product team to translate technical concepts into customer-focused messaging.
• Collaborate with Sales and Customer Success teams to create customer stories, testimonials, and enablement assets.
• Coordinate with demand generation to support integrated marketing campaigns.
• Optimize content for SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to improve TrackVia’s visibility across search engines and AI-powered platforms such as ChatGPT, Claude, Gemini, Perplexity, and other large language model (LLM) tools.
• Conduct keyword research and implement best practices to increase organic traffic, discoverability, and authoritative brand presence.
• Develop content structures, metadata, citations, and topical authority strategies that improve the likelihood of TrackVia being referenced, cited, and recommended by AI-driven search and answer engines.
• Monitor content performance metrics including organic traffic, engagement, conversion rates, search rankings, referral sources, and AI-driven visibility trends.
• Analyze campaign effectiveness and user engagement data to provide actionable recommendations for continuous improvement and content optimization.
• Stay current on emerging SEO, GEO, and AI search trends to ensure TrackVia remains competitive in evolving digital discovery channels.
• Help shape and elevate the TrackVia brand narrative across all channels.
• Develop compelling stories that showcase customer success and industry expertise.

About You

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• Minimum of 5 years’ experience in a content, marketing, or communications role.
• Technical writing experience (preferred).
• Experience creating content for B2B SaaS or technology companies preferred.
• Understanding of SEO/GEO principles, content analytics, and digital marketing best practices.
• Familiarity with marketing automation and CMS platforms (HubSpot, WordPress, Webflow etc.).
• Strong written and verbal communication skills with a keen eye for detail.
• Highly organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative team player with a positive attitude and willingness to learn.
• Strong familiarity with analytics platforms such as Google Analytics or similar.

What Success Look Like

• Increased brand visibility and audience engagement.
• Consistent production of high-quality, impactful content.
• Strong alignment between marketing, sales, and customer success messaging.
• Content-driven contribution to pipeline growth and customer retention.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with employer match.
• Paid Holidays.
• Downtown Denver office with paid parking and gym.

Pay

Salary: $100k annually plus 10% bonus.