Marketing Consultant V, Commercial Strategy Lead, Paid Media

Job ID: Po/Ho Corp - 3YP Core - 0308 | Location: Pasadena, CA (Flexible worker location must align with Kaiser Permanente's Authorized States policy) | Full-time, Day shift (Mon-Fri, 8:00 AM - 4:00 PM)

About the role

The Commercial Strategy Lead partners with commercial and business teams to develop audience strategies that support growth across B2B large group, small group, and second-sale initiatives. This role ensures audience planning is grounded in commercial objectives while remaining aligned with enterprise audience frameworks. The Lead translates business growth goals into clear audience targeting guidance for media and activation teams, balancing enterprise standards with line-of-business needs. The role supports activation teams by providing ongoing audience insights and optimization recommendations, and identifies opportunities to refine targeting approaches based on performance trends and market feedback.

This senior individual contributor leads the development and execution of integrated marketing communications programs and strategies, manages complex marketing projects, and drives strategic go-to-market plans. The role provides direction to creative teams and conducts complex market data collection and synthesis to inform evidence-based marketing plans.

Responsibilities

• Practice self-leadership and promote learning by building relationships with cross-functional stakeholders, influencing team members, providing feedback (including upward feedback), mentoring junior team members, and adapting to competing demands and feedback.
• Conduct or oversee business-specific projects by applying deep expertise, developing work plans, coordinating resources, solving complex problems, and monitoring progress to meet business priorities and deadlines.
• Lead the development and implementation of strategic go-to-market plans by managing channel partner relationships, assessing partner needs, investigating audience needs using data-driven learnings, and leading channel marketing programs.
• Design and implement complex marketing strategies to support membership growth, retention, and product/service promotion, ensuring brand consistency and leveraging market research to identify new opportunities.
• Manage and drive complex marketing projects by developing project plans, assembling teams, forecasting budgets, evaluating vendors, and presenting project updates.
• Provide direction to the creative team by developing creative briefs, collaborating with communication and marketing teams, and gathering customer input.
• Develop and execute integrated marketing communications programs by analyzing market research, translating insights into promotional strategies, aligning activities with enterprise teams, and evaluating campaign effectiveness.
• Lead complex market data collection and synthesis by interpreting data to create actionable marketing plans, partnering with research and analytics teams, and optimizing ROI on strategies and tactics.

Requirements

• Minimum three (3) years experience in a leadership role with or without direct reports.
• Bachelor’s degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field or additional equivalent work experience in a directly related field.
• Minimum eight (8) years experience in marketing, communications, or a directly related field.

Preferred Qualifications

• Three (3) years experience working in a matrixed organization.
• Three (3) years experience in marketing analysis.

Skills

• Core: Ambiguity/Uncertainty Management, Attention to Detail, Business Knowledge, Communication, Critical Thinking, Cross-Group Collaboration, Decision Making, Dependability, Diversity/Equity/Inclusion Support, Drives Results, Facilitation Skills, Health Care Industry Knowledge, Influencing Others, Integrity, Learning Agility, Organizational Savvy, Problem Solving, Short- and Long-term Learning & Recall, Teamwork, Topic-Specific Communication.
• Functional: Analytical Skills, Business Planning, Digital Marketing, Emotional Intelligence, Financial Acumen, Getting Work Done Through Others, Marketing, Negotiation, Project Management, Social Media, Strategic Alignment, Strategic Program Management, Vendor Management, Written Communication.

Pay

$139,100 - $179,960 per year. Kaiser Permanente strives to offer a market-competitive total rewards package and is committed to pay equity and transparency. Actual base pay determined at offer will be based on labor market data, internal alignment, and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.

Schedule

• Full-time (40 hours/week).
• Day shift: Monday - Friday, 8:00 AM - 4:00 PM.
• 10% travel required.
• Flexible work setting (remote/hybrid options available, with worker location aligned to Kaiser Permanente’s Authorized States policy).