Marketing Communications Strat

About the role

The Marketing Communications Strategist (MCS) is responsible for developing and executing data-driven marketing and communications strategies that meet the organization's goals, create opportunities for Community to maximize growth and retention across commercial LOBs, entrench the organization's position as an industry leader, and help the brand become synonymous with high-quality healthcare. Leveraging in-depth research and analysis, the MCS sets objectives that align marketing and communication efforts with overall business goals, ensuring all activities are consistent and reflect the strategic vision. The MCS develops and optimizes complex, enterprise-wide marketing and communication campaigns, develops multi-layered implementation strategies and project plans, develops robust campaign tracking infrastructures, monitors KPIs, and creates actionable performance reports for senior leadership. The MCS helps ensure success for current/potential members in commercial LOBs, in addition to internal initiatives and campaigns for business units across the organization. The MCS leverages market research and past campaign performance to inform new product launches, campaigns, plans, and strategies, and plays a significant role in the yearly strategic planning effort, helping to define goals and objectives, determining KPIs and an overall reporting strategy, tailoring marketing and communication approaches to suit desired outcomes, and leading CRM integration for clear tracking and reporting.

Responsibilities

• Develops and executes complex enterprise-wide marketing and communication strategies by leveraging data and research to maximize membership growth and retention for commercial LOBs.
• Develops enterprise-wide, multi-media marketing and communications plans, roadmaps, and execution strategies to support internal engagement efforts and advance fiscal and operational objectives for business units across the organization, including Providers, Brokers, Growth Teams, HR, Operations, Medical Affairs, IT, etc.
• Develops campaign reporting and tracking strategies by identifying goals, objectives, KPIs, and other measures of success; tailors marketing and communication approaches to desired outcomes.
• Identifies and sets up tracking mechanisms, maps out and leads the CRM integration from strategic definition and proposal through scoping, mapping requirements and implementation for clear tracking and reporting.
• Executes campaign tracking and reporting and monitors and analyzes data to draw meaningful conclusions, identify potential optimization opportunities, including marketing and communication activities, response, leads, sales, retention, and ROI on a weekly, monthly, quarterly, and yearly basis.
• Helps set objectives that align marketing and communication efforts with overall business and organizational strategies, ensuring overall efforts are consistent and reflect the organization's strategic vision.
• Develops the overall yearly reporting strategy by determining KPIs and tailoring marketing and communication approaches to suit desired outcomes.
• Leverages market research and past campaign performance to inform new product launches, campaigns, plans, and strategies.

Requirements

• Bachelor's Degree in Marketing, Integrated Marketing, Marketing and Communications or related degree.
• 7 years of directly related experience.