Marketing Communications Specialist

Key Responsibilities

• Engage in dynamic collaboration with internal stakeholders to formulate cutting-edge communication strategies.
• Interface seamlessly with digital, social media, and creative services teams to drive cohesive cross-team initiatives.
• Proactively identify communication needs and establish strategic goals in partnership with internal stakeholders.
• Affirmatively assess the viability of requests, ensuring alignment with overarching marketing objectives.
• Liaise with marketing team members when requests necessitate print or digital resources.
• Collaborate closely with the Digital Communication Specialist to craft compelling email copy and gather email assets.
• Independently source captivating success stories from students, faculty, and alumni.
• Craft engaging written materials such as blog posts, newsletters, and articles, determining the optimal distribution channels for maximum impact.
• Uphold and manage degree-specific playbooks, content databases, communication flows, and other material repositories.
• Ensure efficient organization and accessibility of materials to support streamlined communication processes.
• Embrace a dynamic work environment with the readiness to undertake various assigned duties to contribute to the overall success of the team and organization.

Qualifications

• Bachelor's degree in Communications, Marketing, or a related field.
• Proven track record in marketing and communications, showcasing successful strategies.
• Proficient in Microsoft Applications with expertise in leveraging them for effective communication.
• Familiarity with Salesforce and Marketing Cloud.
• Demonstrated writing and editing skills for crafting polished content.
• Multichannel Expertise: Experience in print, email, digital, and social media platforms.
• Strategic Decision-Making: Ability to make editorial decisions aligning with recruitment lifecycles, university policies, and goals.
• Interpersonal Skills: Excellent interpersonal skills for effective collaboration with diverse stakeholders.
• Innovative Thinking: Innovative thinker with the ability to challenge existing methods.
• Work Style: Independent worker and self-starter, thriving in both autonomous and collaborative environments.
• Organizational Skills: Highly organized, deadline-oriented, and a skilled communicator with a strong grasp of writing principles.
• Motivation: Self-motivated with the ability to seek guidance when necessary.