Marketing Communications Specialist

Responsibilities

• Leads property social media content collection, producing, editing, and distributing across multiple platforms.
• Generates content that builds meaningful connections between the brand and guests.
• Collaborates with other departments and key players to produce and execute content.
• Uses social media tools like Sprout Social, CapCut, and Canva.
• Moderates social media pages in line with Caesars Entertainment’s expectations and policies.
• Creates and executes public relations campaigns to generate positive coverage for Caesars Virginia.
• Coordinates and leads familiarization visits from media professionals.
• Responds promptly and professionally to incoming requests for photography, video, and resort information.
• Assists the General Manager and other leaders in responding to media inquiries and addressing emergencies.
• Travels to media outlets in target markets to pitch story ideas and generate media coverage.
• Manages and grows an up-to-date list of travel media professionals, bloggers, and other influential contacts.
• Manages the organization's official media kit, including both in-print and online materials.
• Maintains regular positive contact with members of the local media, tourism organizations, community leaders, and other influential organizations.
• Assists the marketing department with copywriting, advertorial content, and proofing.
• Assists with a variety of internal communication pieces as needed, including writing and editing company newsletters, memos, and email announcements.
• Thinks quickly and communicates clearly in high-pressure and quick-changing situations.
• Stays up to date with social media best practices, trends, and algorithm changes.
• Executes research related to social media platform updates; identifies key findings and presents recommendations.
• Delivers work on or before deadline.
• Covers events and activations as needed.

Qualifications

• Bachelor’s degree in related field and/or equivalent work experience preferred.
• Previous casino experience a plus.
• Candidate should be self-motivated; detail oriented and prioritize multiple tasks.
• Excellent written skills with the ability to adapt and represent a variety of brand voices.
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills.
• Experience managing online communities and/or platforms for brands.
• Adobe Photoshop and Canva experience is a plus.

Pay

$50,000 - $60,000 per year