Marketing Communications Specialist
Job Summary
We are seeking a highly organized, creative, and self-motivated Marketing Communications & Digital Marketing Specialist.
Key Responsibilities
Strategic Communications & Brand Management
Create and execute integrated marketing communications strategies aligned with company goals and growth objectives.
Ensure consistent brand messaging and positioning across all marketing channels, digital platforms, and customer touchpoints.
Support product launches, strategic initiatives, and corporate communications that strengthen brand awareness and market presence.
Content Creation & Campaign Management
Create, manage, and optimize content across digital and print channels, including website content, blogs, social media (primarily LinkedIn), email campaigns, brochures, case studies, advertisements, direct mail, newsletters, presentations, and customer-facing collateral.
Develop compelling technical and commercial content that effectively communicates product benefits, applications, and customer value propositions.
Plan and execute marketing campaigns, promotional initiatives, webinars, and lead generation activities while supporting sales enablement and product training efforts.
Digital Marketing & Web Presence
Manage and continuously improve the company website, including content updates, landing pages, SEO optimization, and user experience.
Manage and grow the company's presence across digital channels, including LinkedIn, YouTube, email marketing, webinars, and other relevant platforms.
Monitor digital trends and recommend new tools, technologies, and best practices to improve marketing effectiveness.
Public Relations & Industry Visibility
Build and maintain relationships with industry publications, media outlets, and marketing partners.
Coincide product announcements, press releases, editorial submissions, advertising programs, and media placements.
Analytics, Lead Management & Reporting
Monitor and analyze website, campaigns, social media, webinar, and lead generation performance using Google Analytics, Salesforce, and other reporting tools.
Maintain and optimize lead generation databases, support lead nurturing efforts, and partner with sales to maximize lead conversion and business impact.
Prepare reports and recommendations to evaluate campaign effectiveness, customer engagement, marketing investments, and ROI.
Cross-Functional Collaboration
Partner with engineering, product management, customer service, and sales teams to develop content, training materials, and marketing initiatives aligned with business objectives.
Support trade shows, customer events, distributor meetings, webinars, and industry conferences.
Budget Management
Develop and manage the marketing communications budget and recommend spending priorities to maximize business impact.
Professional Experience / Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field.
2-5 years of experience in marketing communications, digital marketing, or content marketing.
Strong writing, editing, and content creation skills with the ability to develop customer-focused messaging.
Experience managing digital marketing platforms, including websites, Drupal CMS, social media, email marketing (Mailchimp), blogs, webinars, and video content.
Working knowledge of SEO, Google Analytics, Salesforce, HTML/web development, and lead generation best practices.
Proficiency with Adobe Creative Suite, including Photoshop and Illustrator, Canva, or similar content creation tools.
Experience coordinating media placements, trade shows, webinars, newsletters, and marketing campaigns.
Strong project management, organizational, and communication skills with the ability to work cross-functionally with sales and engineering teams.
Self-motivated, creative, and capable of managing multiple projects with minimal supervision.
About the Role
The ideal candidate will have hands-on experience with modern digital marketing platforms and tools, including website content management, SEO, social media engagement, email marketing, webinars, video marketing, and marketing analytics.
Requirements
Experience working in a B2B industrial or manufacturing environment is preferred.
Skills
Strong writing, editing, and content creation skills with the ability to develop customer-focused messaging.
Benefits
N/A
Pay
$75,000-$90,000
Schedule
N/A