Marketing Communications Professional III

About the role

The Athletics department at Cal State Fullerton seeks an exceptional individual to join our team as the Marketing Communications Professional III. The ideal candidate should have a positive attitude, a proactive mindset, and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

Responsibilities

• Develop overall marketing, content creation, promotions, fan experience, and ticketing plans for the entire Athletics department.
• Aid in the preparation of season marketing and communications plan, content, advertising, social media outreach, and video messaging to enhance the intercollegiate athletic events experience.
• Create ticket plans, season and individual tickets, special promotions, and group tickets.
• Coordinate grassroots marketing plan by overseeing and utilizing "Street Team" in reaching out to youth sports, youth organizations, local city events, group nights, and ticketed events.
• Assist with overseeing other marketing team members, student employees, volunteers, and other key event personnel.
• Provide assistance with the budgetary process for marketing and fan experience areas.
• Perform other duties as assigned.

Qualifications

• Equivalent to a bachelor’s degree in a related field and four years of relevant experience.
• Advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities.
• Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives.
• Oversees complex projects and initiatives to promote the university’s brand image and reputation.
• Conducts media outreach to build relationships and university credibility with the media.
• Handles multiple work priorities and may provide lead work direction with accountability for results.
• Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
• Prominent experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results.
• Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Strong story development and journalistic writing skills, as well as advanced editorial skills.
• Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and research techniques and methods.
• Ability to apply market research to identify communication needs and target audiences.
• Ability to apply appropriate statistical techniques and methods to research.
• Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships.
• Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives.
• Advanced skill in mentoring or overseeing the work of others.
• Advanced skill to appropriately use technology and relevant event planning and management tools.