Marketing Specialist

About the role

bswift is a leading benefits administration company specializing in tailored solutions for clients. The Marketing team is seeking a talented and experienced individual to join as a Marketing Specialist.

Responsibilities

• Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives.
• Create and coordinate marketing content and collateral to support various partnerships marketing initiatives and strategies.
• Manage and coordinate within HubSpot of marketing automation, emails, workflows, landing pages, leads process and other initiatives.
• Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership.
• Manage and track invoices and POs for the marketing team, working closely with accounting when required.
• Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program.
• Coordinate press releases with external vendors.
• Monitor and respond to social media inboxes and online reviews.
• Assist with coordination of paid media and publication strategy.
• Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels.
• Maintain repository of marketing statistics and proof points.
• Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members.
• May assist with basic corporate website updates and SEO/AEO optimization projects.
• Assist with any special projects assigned by marketing director.

Requirements

• Proven ability and willingness to remain highly flexible in a fast-paced and changing environment.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Experience developing marketing content and collateral pieces.
• Strong analytical skills, with experience interpreting and communicating performance data.
• Ability to collaborate and communicate effectively.
• Experience with project management tools.
• Experience with CRM platforms, with HubSpot strongly preferred.
• Proficient in AI content tools, such as Claude and Co-Pilot.
• Proficient with Microsoft Office Suite.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 5 years of related marketing experience required.

Nice to have

• Experience with HubSpot, Monday.com, Oktopost, SEMrush, WordPress and PR Newswire.
• Experience in B2B marketing, healthcare, benefits, or HR technology industries.
• Familiarity with SEO/AEO best practices and digital content management.