Marketing Communications Manager (Product Marketing & Brand Experience) - The Toro Company

About the role

The Marketing Communications Manager (Product Launch & Brand Experience) is responsible for leading execution of integrated marketing programs across the Precision Irrigation portfolio, including Ag and Residential/Commercial (ResCom) segments. This role leads execution of limited and standard product launches, while contributing to major launches through brand activation and customer-facing deliverables. It also owns execution of customer-facing brand experiences, including tradeshows, field events, and in-market activations. The position partners cross-functionally with Product Management, Channel Marketing, Sales, and Marketing leadership to drive aligned, high-quality marketing execution that supports product adoption and reinforces brand standards.

Responsibilities

• Lead execution of limited and standard product launches across all phases of the MarCom framework, including planning, execution, and sustainment
• Translate product strategy into integrated marketing plans across channels (email, web, social, collateral, and distributor tools)
• Manage timelines, deliverables, and cross-functional coordination to ensure launch readiness
• Ensure messaging aligns with customer outcomes and brand standards
• Contribute to major product launches by supporting brand activation and customer-facing execution elements
• Lead ongoing marketing execution for products following launch
• Develop and execute campaigns to support continued demand generation and product adoption
• Refresh campaign assets and messaging to maintain market relevance
• Partner with Sales and Channel teams to align with market needs and opportunities
• Lead execution of customer-facing brand experiences, including tradeshows, field events, product demonstrations, and merchandising
• Ensure all activations align with campaign messaging and brand standards
• Support large-scale brand activations associated with major product launches
• Partner with Product, Channel, and Sales teams to ensure aligned marketing execution
• Coordinate internal and external stakeholders to deliver integrated campaigns

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 5–8+ years of experience in marketing communications, product marketing, or campaign management
• Experience leading product launches and integrated campaigns
• Strong project management and cross-functional collaboration skills
• Ability to travel up to 20% of the time (tradeshows, field events, activations)

Qualifications

• Preferred: Experience in contractor, distributor, or channel-driven industries
• Background in irrigation, agriculture, or technical product marketing
• Experience with tradeshows, events, or brand activations
• Bilingual (Spanish/English) strongly preferred

Benefits

We offer a full range of benefit options for your present and future needs including competitive salaries, 401(k)s, paid vacation days, and more. Learn More

Sustainability

Sustainability is not a new concept for The Toro Company. It is deeply rooted in our purpose—to help our customers enrich the beauty, productivity and sustainability of the land. Learn More

Community

Volunteering is an important part of our culture. We believe that a satisfying life comes from contributing at work and giving back to the community. Learn More