Marketing Communications Manager - Minnesota
About the role
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes. It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media. LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport.
The Marketing Communications Manager is responsible for developing and executing strategic marketing and communication initiatives that strengthen the organization’s brand, engage key audiences, and drive growth. This role oversees the creation of compelling content, ensures message consistency across all platforms, and manages both internal and external communications. Working cross-functionally with marketing, operations, and leadership teams, the Marketing Communications Manager plays a critical role in shaping brand perception, enhancing visibility, and fostering connection between the organization and its stakeholders.
Responsibilities
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Strategic Planning & Campaign Development
- Develop and implement comprehensive marketing communication strategies aligned with organizational goals.
- Create and manage annual marketing communication plans, calendars, and budgets.
- Collaborate with leadership and marketing teams to align messaging across campaigns, events, and initiatives.
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Content Creation & Brand Management
- Produce engaging written and visual content for digital, social, and traditional media channels.
- Oversee creation of marketing collateral, newsletters, press materials, and storytelling content.
- Ensure brand consistency in tone, message, and design across all platforms and communications.
- Public Relations & Media Outreach